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Radio [itvt]: "The New Linear TV: Live Scheduled Programming on Social Media" at TVOT NYC 2016


Radio [itvt]: "The New Linear TV: Live Scheduled Programming on Social Media" at TVOT NYC 2016

[itvt] is pleased to present audio of the TVOT NYC 2016 session, " The New Linear TV: Live Scheduled Programming on Social Media." The session was described in the show brochure as follows:

"The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms. This session will bring together key companies and creators driving this phenomenon, as well as companies which have not only developed the infrastructure that makes it possible, but which also offer new technologies that promise to make watching live social video programming a highly interactive experience, quite different from other forms of video viewing.

Topics to be addressed include: What are the new programming genres emerging in the live social video space? How well are sports coverage, news reporting and other established live programming categories transitioning to this new medium? How should live social video programming be promoted to viewers and monetized--to what extent do we need new promotional strategies and new native advertising formats for this new medium? What considerations should the producers and distributors of live social programming take into account when deciding which platforms to work with? And what new technologies are being developed in order to facilitate the production and distribution--and enhance the viewing experience--of live, social programming? Panelists included:"

  • Mario Armstrong, Host, The Never Settle Show/On-Air Contributor, NBC TODAY
  • Jason George, CEO, Telescope
  • Dana Golden, EVP of Business Development, Silver Chalice Ventures
  • Mike Kelley, President of the Americas, Grabyo
  • Ronald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs
  • Jesse Redniss, Co-Founder, BRaVe Ventures (Moderator)

(Note: TVOT SF 2017 will take place June 28th-29th in the Presidio of San Francisco. Early-Bird Discount pricing ends at midnight, Friday March 31st. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot)