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About The TV of Tomorrow Show 2011


About The TV of Tomorrow Show 2011

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the fifth annual TV of Tomorrow Show, May 17th-18th (Tuesday-Wednesday), 2011 in San Francisco, California at the famous Yerba Buena Center for the Arts.

The first four TV of Tomorrow Shows--and our recent TVOT NYC Intensive event--were praised by sponsors, speakers, exhibitors and attendees not only as true experts' conferences that attracted a veritable "who's who" of the interactive TV industry, but as offering a thoroughly unique and enjoyable experience. As always, we are working hard to ensure that the TV of Tomorrow Show 2011 is even better.


  • To find out more about discounted early-bird registration, click here
  • To find out more about sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806
  • For a gallery of photos from the TV of Tomorrow Show 2010, click here
  • For a gallery of photos from TVOT NYC Intensive, click here
  • To explore our dedicated TV of Tomorrow Show Web site, click here
  • To discuss the TV of Tomorrow Show, or to give us feedback and suggestions (including new technologies you would like to see showcased and topics you would like to see discussed), email us at swedlow@itvt.com


TV of Tomorrow Show 2011 sponsors include: Softel Group, Ensequence, HCL, Alticast, S3 Group, ThinkAnalytics and Breakaway Communications


A Different Kind of Event?

While the TV of Tomorrow Show features an exhibit hall and panel sessions, that's where its similarity to other industry conferences and tradeshows ends:

  • It is the only industry event to focus exclusively on the delivery of interactive TV on multiple platforms (e.g. cable, satellite, connected TV/OTT, iPad and other tablet/companion devices, IPTV, Web, mobile/smartphone, VOD, game consoles, etc.)
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the event.
  • Speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The panel sessions are structured, educational, rigorous and highly focused, and even include moderated (and sometimes heated) debates on hot-button issues.
  • The event is highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics. This year, we will also be offering in-depth workshop sessions, where smaller groups of participants will have the opportunity to explore new technologies, platforms and media through dialog with leading industry experts.
  • The event is designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as video artists, robotics experts and independent filmmakers. Among other things, it features a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow."
  • The event takes place in a beautiful setting, conducive to learning and creativity: an architecturally unique building in downtown San Francisco, close to great restaurants, hotels, shopping, museums, theaters, art galleries and more.
  • Finally, the event is designed to be fun. It features entertainments, challenges, contests, and a range of other social activities.


What People are Saying about the TV of Tomorrow Show...

Here's what sponsors, exhibitors, speakers and attendees had to say about our most recent TV of Tomorrow Show event (TVOT NYC Intensive, November 18th, 2010):

"Thank you for putting on a wonderful show (as usual!)." -- Sam Pemberton, CEO, Softel Group (sponsor)

"I must say, this was a very impressive day with one heck of a turnout." -- Larry Samuels, general manager, advanced TV, Dish Network

"Thanks, Tracy. You did a great job. The conference was darn impressive. We were happy to participate and support it." -- George Schweitzer, chief marketing officer, CBS (sponsor)
"I really enjoyed it and you did a terrific job pulling this together and getting attendance for the first appearance in NYC. I think it went really well and I heard a lot of positive feedback about the whole event." -- Jim Turner, SVP of product, Canoe Ventures (sponsor)

"I thought the conference was very well attended and, importantly, with the correct industry players. Well done!" -- John Gregoire, EVP of business development, FourthWall Media (sponsor)
"Once again you outdid yourself with your event in NYC. From topics to attendees, it was an excellent event full of great discussions and takeaways. Thank you for all that you did to make the event happen." --Jen Soch, SVP/activation director, advanced TV, MediaVest
"Had a great time at TVOT meeting people and on the panel." -- Dan Hassan, CEO, BCM (formerly BackChannelMedia)

"I enjoyed participating on the panel." -- Paul Liao, president and CEO, CableLabs
"It was my honor to be on one of your panels. [itvt] is clearly the thought leader in this space, and have been for a very long time. Congrats to you!" ? Debra Friar, VP of marketing, Catalina Marketing Corp. (sponsor)

"You did a terrific job at the conference, and congratulations for that--I was truly impressed with the speaker list. Jim and Beth attended many sessions and were thrilled to be there as well. Thanks for putting together an outstanding event! Hope you can get some sleep now :)." -- Vibha Rustagi, president and CEO, itaas (sponsor)

"Great job on the show, Tracy: it was outstanding...Your passion for television is the TVOT X Factor. Keep up the good work!" -- Ellen Dudar, chief product officer, FourthWall Media (sponsor)
"Thank you once again for pulling together the best interactive TV conference in the industry. You managed to create the same friendly, creative atmosphere in New York City that you foster in San Francisco each year. The attendees the conference attracts allow me to network with all the right people in just one day, and the timely topics and quality of panels are exceptional." -- Rachelle Zoffer, director of content strategy and acquisition, Verizon FiOS TV
"The event was fantastic and very glad I attended." -- Adam Lowy, VP for ITV broadcast, Canoe Ventures (sponsor)

"Just a note of thanks and congratulations on an excellent TVOT show in NYC. I hope you were able to take a break over the holiday week and enjoy the success. I continue to see an increase in not only the quantity of attendees and speakers, but also the quality--attracting senior level ITV 'market makers' across distributors, programmers, and technology partners. The panel discussions are engaging and the networking is amazing." -- Michael Kelley, SVP of business development, Ensequence (sponsor)

"I have to say: 1) You CONTINUE to put on the best conferences, with the most relevant information, the most interesting people and the most interesting opportunities!!! 2) You continue to inspire me to bring more energy to the most exciting area to be in!! 3) You make me say, 'Please let me know how I can help make this even better' (is that possible?)." -- Lenny Melamedas, VP of corporate strategy and business development, enableTV

"GREAT conference." -- Leslie Ellis, principal, Translation Please

"I wanted to thank you for inviting me to speak at TVOT NYC Intensive--it was perfectly organized and I had a lot of fun." -- Yaniv Solnik, CTO, bee.TV

"We all had a great time at the event." -- Jon Dakss, VP of interactive media technology, NBC Universal
"Thanks so much for including me in the great TVOT NYC event! I enjoyed it greatly." -- John McCrea, general manager, Tunerfish

"Fantastic work putting together such a great event for the business. Events like these really help to move the needle forward for the ITV business and I'm appreciative of that." -- Matt Bayer, supervisor, national broadcast, Carat

"Congratulations on selling out your TVOT event! Thank you for all of the time and effort you put into the TVOT events. As you well know, this industry has a lot of stops and starts and sometimes at conferences we end up hearing the same old story. But TVOT is unique. You always seem to find something new and interesting to add to the conversation. It was great to hear from leaders in TV advertising. That is a side of the business we on the technology side seldom get to see. The 'Conspiracy for Good' presentation was groundbreaking and inspiring. What a cool idea!! And as always, we had great conversations with key players in the industry."-- Chris Ulmer, director of application solutions, Alticast (sponsor)

"You really have a unique event here and it's very productive and fun to mix it up with such a varied crowd. I think the panel was very engaging, with loads of audience participation." -- Frank Sandoval, principal architect, CableLabs

"Once again, I want to thank you for a great TVOT show in New York last month. The only problem was that there were too many good speakers at the same time!" -- Donald A. Jasko, CEO, Digital Economics

"Great conference, Tracy. Really fantastic buzz." -- John Maguire, director of product Strategy, TV technology, S3 Group (sponsor)

"Just a quick note to say thank you for putting on the conference in New York last week--it was, as expected, full to the brim with interesting speakers and subjects that grabbed my attention. It was also a terrific opportunity to meet a wide range of influential people in one place on one day." -- Paul Hastings, UK and Northern European sales director, Mirada

"Thanks so much for putting on a GREAT show. As always, thought it was excellent. The panels [itvt] put together were not only unique but made the conversations, discussions very interesting. Such an eclectic group at times. It was great, had a lot of good discussions and we reconnected with people we hadn't seen since TVOT in SF. Really appreciate all the effort you make in doing these shows." -- Audrey Ruelas, director, UniSoft

"I think the event was a big success and set the stage for a bigger-venue one next year." -- Bill Niemeyer, senior analyst, The Diffusion Group

"Firstly, many congratulations to you, Richard and your team for pulling off your first TVOT in NYC. It was clearly a resounding success with some really rich content and there is obviously a demand already for a return next year. Well done indeed, and thanks also for your continued support of our work here at Ball State--it is truly appreciated." -- Mike Bloxham, director of insight and research, Ball State University

"Great job with the show this year! Would love for AETN to be involved again in the spring." -- Elizabeth Braiman, manager of distribution development, AETN

"Congrats again on a GREAT TVOT NYC!" -- Sean Bunner, operating VP of advanced services, HSN (sponsor)

"Just a quick note to thank you and Richard again for producing a great day of ITV. It was an honor to moderate the Social TV panel and the speakers on the panel were excellent. Let's keep it going!" -- Clayton Banks, CEO, Ember Media

"Cheers all around, Tracy...a wonderful event. We are so proud to have been a part of it." -- Chris Pizzurro, principal, Leap Media Group (sponsor)

"I heard very positive feedback on the event and I am thrilled that it went well...I think it's important to have an 'East Coast' edition, and it looks like the attendance and quality of attendees attested to that!" -- Christine Oury, senior director of communications, OpenTV (sponsor)

"I thought your conference in New York was a blowout success, but you need more space!" ? Dan Levinson, SVP of marketing, FourthWall Media (sponsor)

"Congratulations on the conference--the sessions, attendees and the venue were all extremely impressive. I'm very glad I attended." -- Jim Carlson, co-principal, Carlson & Co. Public Relations

"The conference was terrific, as always. Makes such a difference when the exec. producer is an expert in the marketplace and has an editorial POV! Very much appreciated." -- Allison Dollar, CEO, Interactive Television Alliance (sponsor)

"It was a great event, Tracy. I think even the glum and cynical crew had a hard time denying that the vibe was really strong." ? Michael Collette, managing director, MediaTech Strategies

"The conference was so great!" -- Rebecca Rusk Lim, senior director of advanced entertainment, Starz Entertainment

"It was amazing. A rare opportunity to get a more complete picture of the ITV space...The panels were great, location cool, and you and your team masters of logistics. Thanks and look forward to TVOT's return to NY." -- Allan Cohen, EVP of sales, Accelerated Media

Who Will Attend?

Broadcasters, programmers, network operators (cable, satellite, telco, wireless), consumer electronics manufacturers, OTT specialists, advertising agencies, advertisers, retailers/etailers, interface designers, Web 2.0/social-networking companies, interactive game developers, alternate reality gaming (ARG) and transmedia specialists, creatives, software developers and other technologists, marketers, venture capitalists, private-equity investors, consultants, content aggregators, content security specialists, studios and other industry players.


What Attendees Will Gain from the Conference...

  • An understanding of how the interactive multiplatform television industry is structured, how it works, what the key technologies are, and who the key players and industry leaders are.
  • An understanding of the pressing technological and marketing challenges that need to be overcome as television becomes interactive, social and multiplatform.
  • An understanding of the emerging business models that are made possible by interactive multiplatform television, and an understanding of where the real business opportunities are in this space.
  • An understanding of how social networking, connected-TV devices, tablets, smartphones, cloud-based computing, gestural control technologies, augmented reality, clickable broadband video, transmedia narratives, authentication, artificial intelligence and other emerging phenomena are impacting the television space.
  • An insider's view of some cutting-edge interactive/multiplatform TV technologies that are currently in stealth mode.
  • An opportunity to meet in person, engage in dialog with, and even influence some of the most important people shaping the interactive multiplatform TV universe today.


The 8th Annual Awards for Leadership in Interactive and Multiplatform Television

[itvt] will present our prestigious annual Awards for Leadership in Interactive and Multiplatform Television at a ceremony at the TV of Tomorrow Show 2011. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space. We will begin accepting nominations for the awards shortly: the winners will be determined by [itvt] readers and a panel of industry experts through a rigorous voting process.


Art Exhibit

The show will once again feature a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow." If you are an artist interested in participating in the exhibit, please email Tracy at swedlow@itvt.com.


Issues in Focus

The TV of Tomorrow Show 2011 will feature a mix of keynotes, panels, debates, general sessions, workshops, new technology/product presentations, and more. Some of the issues to be explored include:

  • Connected-TV app stores, over-the-top delivery of live and on-demand programming, the "open cable API," "cable as an app," and more: the rapidly evolving relationship between the pay-TV, consumer electronics and programming/content industries.
  • Reports from the field: How tcommerce, interactive advertising, social TV, connected-TV apps and other interactive TV deployments are fairing in the real world, and what these deployments tell us about the business models for the TV of tomorrow.
  • Recent and pending developments in interactive TV standards and initiatives, such as EBIF, tru2way, Canoe, UltraViolet, YouView, HbbTV, OIPF, MHEG and more.
  • The economics of interactive TV: which interactive platforms and services are generating revenues today and how?
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the interactive TV user experience, and not just an afterthought; strategies for designing cross-platform interactive video experiences; making the business case for good design; and more.
  • The significance of pay-TV operators' and broadcasters' embrace of the iPad and other companion devices.
  • The extent to which the popularity of social TV could change the nature of television programming and the economics of television.
  • Enabling broadcast-synchronized interactivity through connected-TV apps.
  • Hybrid TV and its significance for pay-TV operators.
  • How gestural control and touchscreen interfaces could alter the user experience of television.
  • The impact of new interactive broadband video technologies (hotspotting, overlays, image tracking, etc.) on the interactive TV space.
  • How the emergence of tcommerce and vcommerce could impact the advertising industry, and how tcommerce-enabled commercials could change the economics of television.
  • The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry--or has instead been oversimplified and overhyped.
  • UltraViolet, TV Everywhere and the prospects for re-establishing paid content models in an age of free online content.
  • The relationship between interactive TV, data generation and targeted advertising: new opportunities for measurement, analysis and addressability that are made possible by the advent of a national interactive TV platform.
  • How interactive TV will impact local broadcasters and their markets.
  • How interactive technologies are giving rise to new forms of cross-platform storytelling and new narrative genres.
  • Outreach and evangelism: how to drive consumer awareness and adoption of interactive TV.
  • Whether cable, satellite and telcos should work together on a united national interactive TV vision.
  • Augmented reality, gesture recognition, cloud-based computing and other emerging technologies with the potential to impact the interactive TV space.
  • The continued importance of gaming to the interactive TV industry.
  • The latest tools for creating and delivering interactive and multiplatform television.
  • The impact of streaming video on the Internet infrastructure, and the significance of the Net Neutrality debate for the broadband video industry.
  • The practicalities of interactive content development, deployment, and tracking.
  • Emerging paradigms for content discovery and navigation.
  • The "gamification" of television.



The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. If you would like to find out more about sponsoring the event, email Tracy at swedlow@itvt.com or call 415-824-5806.


Speakers and Moderators

[itvt] is currently in the process of assembling an impressive line-up of speakers, moderators and workshop leaders, and will be announcing more details about this shortly. If you are interested in applying for a speaking position at the event, email Tracy at swedlow@itvt.com or call 415-824-5806.



The TV of Tomorrow Show's exhibit floor is located in an area that is highly trafficked by the event's attendees. Exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact Tracy as soon as possible at swedlow@itvt.com or 415-824-5806.


Early-Bird Discount

Early-bird registration is now open. Please click here to find out more about early-bird registration and our early-bird discount. Be sure to reserve your attendance at the TV of Tomorrow show as soon as possible: we had to close registration for our recent TVOT NYC Intensive event early, due to overwhelming demand.


Hotel Arrangements

If you have questions about accommodations in San Francisco that are convenient to the Yerba Buena Center for the Arts, please email hotels@itvt.com.