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BIAP Inc. Execs. on Time Warner Cable Deal for ETV Ad Platform

Today, we will be speaking with 2 executives from the well-known and always busy interactive TV technology company, BIAP Inc. The company has announced a new development in their partnership with Time Warner Cable. Specifically, they have made a 5-Year agreement for use of its ETV User Agent in Time Warner Cable’s advanced advertising platform, which will enable anybody to submit 3rd party EBIF apps. It’s a small step, but a big one, too as this deal has everything to do with launching Canoe – the still underwraps initiative sponsored by the big cable operators. Your host is Tracy Swedlow, editor of itvt.com and blog.itvt.com