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Announcing the Schedule of Sessions for TVOT LIVE!, the First Virtual TVOT

 
 
ITVT is pleased to announce the schedule of sessions for TVOT LIVE!, the first virtual TV of Tomorrow Show, September 8th, 9th and 10th
 
The three-day online event will offer panels and keynotes featuring a sterling line-up of TV/video/advertising industry leaders; extensive networking and business-development opportunities; and the presentation of the 17th Annual Awards for Interactive and Multiplatform Television.
 
Tickets to the event (priced at $199) are still available for purchase here.
 
 
Please note that:
  • The official Twitter hashtag of the show is #TVOTlive, and the official Twitter account is @TVOTshow.
  • We will be announcing more details about a number of panels and keynotes in upcoming issues of the ITVT newsletter.
 
 
 

TUESDAY, SEPTEMBER 8TH

 

3:00-3:15PM Eastern (12:00-12:15PM Pacific)
Main Stage
Welcoming Address by Tracy Swedlow, Editor-in-Chief of ITVT
 
 
3:15-4:00PM Eastern (12:15-1:00PM Pacific)
Community Room
Meet and Greet
 
An opportunity for speakers and attendees to introduce themselves to one another, catch up with friends and colleagues, schmooze and network.
 
 
4:00-5:00PM Eastern (1:00-2:00PM Pacific)
Main Stage
TVOT LIVE! Opening Session: Building the Future by Consensus
 
The TVOT LIVE! Opening Session will bring together leaders of, and key players in, industry initiatives that are designed to bring standardization, consistency and improved accuracy and accountability to adtech and audience measurement. In addition to updating attendees on the current status of/next steps forward for the initiatives that they are leading, the panelists will cast light on the industry-wide collaboration process that such initiatives necessitate, outlining the challenges that have been overcome to date and those that must still be overcome, as well as presenting their visions for how to improve and enhance collaboration going forward. Panelists include:
 
 
 
 
5:00-6:00PM Eastern (2:00-3:00PM Pacific)
Main Stage
Presentation of the 17th Annual Awards for Leadership in Interactive and Multiplatform Television
 
 
 
 
6:00-7:00PM Eastern (3:00-4:00PM Pacific)
High Fidelity Room and Community Room
Virtual Cocktail Party, Schmoozing and Networking
 

 

 

WEDNESDAY, SEPTEMBER 9TH 

 
 
10:00-10:05AM Eastern (7:00-7:05AM Pacific)
Main Stage
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
 
 
 
10:05-10:50AM Eastern (7:05-7:50AM Pacific)
Main Stage
Whither Goest Thou, Television Advertising? (with Apologies to Jack Kerouac)
 
In Rick Howe's Friday Fireside sessions earlier this year, advertising execs on the buy-side, on the sell-side and in adtech generally agreed that Q3 would see a resurgence in television advertising. We believed the immutable political advertising season, starting on Labor Day, would generate advertising momentum that would carry over to retail, CPG, auto and even travel. As the pandemic has continued to grip our business and social lives, do we need to adjust our thinking? History suggests that TV advertising precedes and supports brick-and-mortar growth in economic downturns. Will that continue? Can TV adapt to support the virtual economy, and what technology is needed to achieve that goal? Panelists include:
 
 
 
 
10:50-11:15AM Eastern (7:50-8:15AM Pacific)
Main Stage
The New Face of the American Electorate: Reaching the Hispanic Voter 
 
With less than three months to go before the 2020 presidential election, political advertisers are going beyond traditional geo-targeting to reach key audiences. And TV advertising, one of the most valuable platforms during a normal election year, may be the most influential platform available in 2020. In this fireside discussion, Adriana Waterston, SVP of Insights and Strategy at Horowitz Research, moderates The Lincoln Project’s Mike Madrid and Effectv’s VP of Political Advertising, Dan Sinagoga, in a lively discussion on the art and science of unlocking the power of Hispanic audiences, what matters to them and where their voices make a difference.
 
 
 
 
11:15-11:50AM Eastern (8:15-8:50AM Pacific)
Main Stage
Realizing the Potential of Connected-TV Advertising
 
According to Nielsen and numerous other companies tracking the space, connected-TV viewing has grown dramatically this year. While this growth was catalyzed by the shelter-in-place orders that were imposed in the spring, increased usage of CTV seems to have persisted even after those orders were widely lifted.
 
This session will explore the implications of the growth of CTV viewing for advanced advertising, examining how it is enabling new advertising formats, and improvements in measurement, attribution, addressability and more. In addition, panelists will attempt to identify the challenges still facing CTV advertising and to outline new opportunities in the space that could emerge in the coming months and years. Panelists include:
 
 
 
 
11:50AM-12:15PM Eastern (8:50-9:15AM Pacific)
Main Stage
Linear Ad Optimization Strategies for a Cross-Platform World
 
The hyper-competitive video market, packed with new entrants, demands winners monetize every eyeball as efficiently as possible. These days, it’s the only way to justify spend on rising content costs. If you’re still running separate, unoptimized linear and streaming services, revenues are surely falling short of potential. In this interactive session, Imagine Communications President, Steve Reynolds, will help video execs determine how to plot a path to profitable hybrid video operations. Key themes will include linear optimization, cross-platform campaign management and adaptive audience fulfillment. Insights will be shared based on case studies from active engagements, data on what works and what doesn’t, and how to get started. 
 
 
 
 
12:15-12:30PM Eastern (9:15-9:30AM Pacific)
Main Stage
BREAK
 
 
12:15-1:00PM Eastern (9:15-10:00AM Pacific)
Community Room
Community Discussion
 
 
TVOT LIVE!’s Community Discussions will give attendees the opportunity to pose questions to the speakers featured in the block of sessions that precedes each break, as well as to extend the learnings from those sessions by engaging in “birds-of-a-feather” conversations led by prominent figures in the interactive/advanced-TV industry. The Community Discussions will, of course, also allow attendees to socialize and network with speakers and with one another. 
 
 
 
 
 
12:30-1:05PM Eastern (9:30-10:05AM Pacific)
Main Stage
The Road to Linear Addressable TV
 
This session will bring together a group of people who have been at the forefront of the rollout of addressable TV advertising in the US, in order to assess the progress made to date in implementing linear addressable and envision strategies for increasing addressable advertising’s adoption and improving its efficacy in general. Questions to be answered, among others, include: what are the respective roles of MVPDs, industry consortia, technology providers, media companies, agencies and other stakeholders in bringing about linear addressable? What progress is being made in implementing the identity-based data solutions, improved data granularity and accurate cross-platform measurement that will power the medium? How do agencies need to re-think production practices and creative in order to better take advantage of dynamic ad insertion (DAI)? How to ensure that DAI is seamless for the viewer? And how best to accelerate reporting, in order to improve planning of future campaigns? Panelists include:
 
 
 
 
1:05-2:15PM Eastern (10:05-11:15AM Pacific)
Main Stage
Perspectives on National Addressable TV
 
This three-panel session will present a thorough examination of the push for national addressable TV advertising, exploring the topic from the perspectives of a) the companies that are providing the data, technologies and infrastructure that will make national addressable TV a reality; b) the networks that will be selling national addressable advertising; and c) the agencies that will be buying it.
 
The first panel will provide updates on national addressable from Project OAR, Nielsen and Comcast, covering such topics as the current status of Project OAR and Nielsen’s live market trials, as well as Comcast’s perspective on what’s required in order to enable national addressability through cable pipes. Panelists include:
 
 
 
The second panel will explore the seller perspective, posing the question of how sellers see leveraging national addressability along with traditional linear TV, data-driven linear, and connected TV. Panelists include:
 
 
  • Dan Aversano, SVP of Ad Innovation and Programmatic Solutions, WarnerMedia Ad Sales 
  • Denise Colella, SVP of Advanced Advertising Products and Strategy, NBCU
  • Mike Dean, SVP of Advanced Advertising and Automation, ViacomCBS
  • Howard Shimmel, President, Janus Strategy & Insights (Moderator)
 
The third panel will explore the buyer perspective, focusing on buyers’ views on the value of national addressability, relative to traditional linear, DDL and CTV advertising. Panelists include:
 
 
  • Matt Kramer, Managing Director of Advanced Advertising, Omnicom Media Group
  • Mike Law, President, Amplifi US, Dentsu Aegis Network
  • Howard Shimmel, President, Janus Strategy & Insights (Moderator)
 
 
2:15-2:30PM Eastern (11:15-11:30AM Pacific)
Main Stage
BREAK
 
 
2:15-3:00PM Eastern (11:15AM-12:00PM Pacific)
Community Room
Addressable TV Community Discussion, Led by comScore
  
 
TVOT LIVE!’s Community Discussions will give attendees the opportunity to pose questions to the speakers featured in the block of sessions that precedes each break, as well as to extend the learnings from those sessions by engaging in “birds-of-a-feather” conversations led by prominent figures in the interactive/advanced-TV industry. The Community Discussions will, of course, also allow attendees to socialize and network with speakers and with one another. 
 
 
 
2:30-2:50PM Eastern (11:30-11:50AM Pacific)
Main Stage
Keynote Presentation by Madeleine Noland, President of the ATSC
 
 

Kicking off TVOT’s ATSC 3.0 Track, Madeleine Noland will set the stage for ATSC 3.0 today and envision a future for broadcasting made possible by ATSC 3.0. Uniquely suited for convergence with other media/data delivery networks, ATSC 3.0 will usher in new television features for viewers everywhere and open new business opportunities. As broadcasters adopt ATSC 3.0 they take their place in the global ecosystem of IP-based media/data delivery platforms. Noland will explore the possibilities that might lie ahead and how ATSC is catalyzing the future.

 
2:50-3:35PM Eastern (11:50AM-12:35PM Pacific)
Main Stage
ATSC 3.0: Progress To Date
 
The US rollout of ATSC 3.0—the new broadcast-TV standard (also known by the consumer-facing brand, NextGen TV) that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services (including 4K and UltraHD HDR, enhanced audio, rich user interfaces, interactivity, personalization, addressability, improved measurement, new forms of in-car entertainment, and more)—has proceded apace this year, despite the Covid-19 pandemic, reaching such markets as Dallas-Fort Worth, Las Vegas, Nashville, Phoenix, Portland, Salt Lake City and more. 
 
This session will bring together some of the people who have been leading that rollout, in order to update attendees on progress made to date, share lessons learned, and explain how consumers can expect the rollout to proceed in the coming months. The session will also feature insights from South Korea, where 4K UHD ATSC 3.0 broadcasts began in 2017 and ATSC 3.0-powered services are now available to over 70% of the populace. Panelists include:
 
 
  • Nick Colsey, VP of Business Development, Sony
  • Mark Corl, SVP of Emergent Technology, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content
  • Joonyoung Park, VP and Fellow, DigiCAP
  • Anne​ Schelle, Managing Director, Pearl TV (Moderator)
 
 
3:35-4:20PM Eastern (12:35-1:20PM Pacific)
Main Stage
ATSC 3.0: New Opportunities
 
This session will build on the lessons learned from the rollout of ATSC 3.0 to date, in order to explore the long-term roadmap for the new standard, and identify the new user experiences and the new forms of monetization that it will enable. Among other things, panelists will explain which sectors of the TV, video and advertising industries will be most impacted by the new standard, and outline some of the new business opportunities the standard will make possible for other sectors of the TV/video/advertising business. Panelists include:
 
 
 
 
4:20-4:45PM Eastern (1:20-1:45PM Pacific)
Main Stage
Fireside: Todd Achilles, President and CEO, Evoca, in Conversation with Tim Hanlon, CEO, The Vertere Group
 
 
Evoca CEO, Todd Achilles, joins Vertere Group Founder and CEO, Tim Hanlon, for an inside look into Evoca, a new, HD, over-the-air television service now in early access in Boise, that blends current and NextGen/ATSC 3.0 broadcast signals with broadband Internet to provide dozens of local sports, news and weather channels, as well as some of the most popular video-on-demand programming and streaming VOD channels, at an affordable price.
 
 
 
4:45-5:30PM Eastern (1:45-2:30PM Pacific)
Main Stage
BREAK
 
 
4:45-5:30PM Eastern (1:45-2:30PM Pacific)
Community Room
ATSC 3.0 Birds-of-a-Feather Discussion, Led by DigiCAP
 
TVOT LIVE!’s Community Discussions will give attendees the opportunity to pose questions to the speakers featured in the block of sessions that precedes each break, as well as to extend the learnings from those sessions by engaging in “birds-of-a-feather” conversations led by prominent figures in the interactive/advanced-TV industry. The Community Discussions will, of course, also allow attendees to socialize and network with speakers and with one another. 
 

 

 
5:30-5:45PM Eastern (2:30-2:45PM Pacific)
Main Stage
Showcasing the new National Representative Panel (NRP) from Inscape and Deductive
 
This session will showcase the new National Representative Panel (NRP), which is the result of a partnership between VIZIO’s Inscape and data-services company, Deductive (formerly Dativa). Built on millions of ACR-enabled smart TVs, the NRP applies anonymous consumer data from several sources in order to provide representative TV viewing data for all US households, demographics and geographies, across a broad set of consumer and household attributes. Presenters:
 

 

 
5:45-6:10PM Eastern (2:45-3:10PM Pacific)
Main Stage
Keynote: Radha Subramanyam, Chief Research and Analytics Officer, CBS, in Conversation with Sean Cunningham, CEO, VAB
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
6:10-6:50PM Eastern (3:10-3:50PM Pacific)
Main Stage
Taming the "Wild West" of TV Attribution
 
The emergence of granular TV data has enabled buyers and sellers of all forms of TV to conduct the same kind of attribution analyses that digital platforms and publishers have offered for years. Smart TV and STB data enable precise information on who was exposed to a TV ad. These data can be matched with various forms of KPI data, such as Web site visits, physical location visits, online and offline sales. Control groups can be created to compare those exposed to those unexposed to show incremental lift from ads or program tune-in campaigns. But this emerging world of TV attribution is still a “wild west,” with best practices in development and no real industry standards. Hear from practitioners, as well as results of an industry study from CIMM, to explore differences in data inputs across different vendors. Panelists include:
 
 
 
 
6:50-7:20PM Eastern (3:50-4:20PM Pacific)
Main Stage
Audience Measurement and Research: Are We Preparing for the Future?
 
The field of audience measurement and research is growing rapidly, with new companies and new capabilities emerging, it seems, on an almost constant basis. But are these new players and new solutions addressing the needs of the market today as well as in the future—and, if not, how can those solutions be improved, and what new capabilities are still needed in order to gain more accurate insights into the fast-evolving viewing landscape, to help publishers and agencies maximize their businesses? This session will feature a panel that represents key users of audience measurement and research—including networks, agencies and platform providers—assessing the solutions that are currently available to them, and outlining the future capabilities they most need to be rolled out going forward. Panelists include:
 
 
  • Jane Clarke, CEO/GM, CIMM
  • Justin Evans, Global Head of Analytics and Insights, Samsung Ads
  • Helen Katz, SVP/Global Research Lead, Data Sciences Practice, Publicis Media
  • Howard Shimmel, President, Janus Strategy & Insights (Moderator)
  • Radha Subramanyam, Chief Research and Analytics Officer, CBS/President, CBS Vision
 
 
7:20-7:45PM Eastern (4:20-4:45PM Pacific)
Main Stage
Predicting the Pandemic
 
 
How is the pandemic impacting entertainment, and what will the “new normal” look like?
 
The pandemic has impacted every part of Americans’ lives: their income, what they do for fun, and their expectations and optimism about the future. And while everyone has felt the impact, there are big differences based on where people live, what kind of job they have, and the information sources they use (or trust) to learn about the pandemic.
 
Jon Giegengack, Founder and Principal at Hub Entertainment Research, will present findings from Hub’s new tracking study, “Predicting the Pandemic”. Attendees will learn:
 
  • How do people feel? How are consumers weathering the pandemic emotionally, and what specific conditions need to be met before they are comfortable returning to old habits?
  • What are they doing? How has entertainment consumption changed since the lockdowns in March?
  • Who is most affected? Which consumer segments have made the biggest changes in behavior and consumption?
  • What will the “new normal” look like? Which new providers and habits will fade as things return to normal, and which will stick around?

 

 
7:45PM-8:15PM Eastern (4:45PM-5:15PM Pacific)
Community Room
Community Discussion
 
 
TVOT LIVE!’s Community Discussions will give attendees the opportunity to pose questions to the speakers featured in the block of sessions that precedes each break, as well as to extend the learnings from those sessions by engaging in “birds-of-a-feather” conversations led by prominent figures in the interactive/advanced-TV industry. The Community Discussions will, of course, also allow attendees to socialize and network with speakers and with one another. 
 
 
 
 

THURSDAY, SEPTEMBER 10TH 

 
10:00-10:05AM Eastern (7:00-7:05AM Pacific)
Main Stage
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
 
 
 
10:00AM Eastern (7:00AM Pacific)
On Demand
Blockchain and TV
 
Blockchain, the distributed-ledger technology that powers Bitcoin and other cryptocurrencies, is now impacting such areas as 1) television advertising, where it is being used to increase transparency, prevent programmatic ad fraud, and enhance data-driven targeting while protecting consumers’ privacy, and 2) video encoding and distribution, where it is being employed to tap unused or underutilized processing and storage capacity in a bid to reduce the cost of streaming. This session will bring together representatives of three companies that are leading the application of blockchain technology to television/video and advertising, in order to share lessons learned to date and outline the challenges and opportunities the technology will present going forward. Panelists include:
 
 
 
(Note: We will make this session available on-demand on the TVOT LIVE! platform at 10:00AM Eastern/7:00AM Pacific, September 10th.)
 
 
10:05-10:25AM Eastern (7:05-7:25AM Pacific)
Main Stage
FreeWheel Video Marketplace Report (VMR) 1H’20: Accelerating Change in a Time of Uncertainty

The premium video ecosystem has evolved alongside changes in viewing behavior. But when a global pandemic confined people to their homes, TV in all its forms became a lifeline for consumers and brands alike. And in so doing, it fast-tracked all the trends the VMR has illuminated over the past decade. Leveraging FreeWheel’s unique data for the first six months of 2020, David Dworin, FreeWheel’s VP of Advisory Services, will provide a “first look” at the impact of Covid-19 across the ecosystem—including the accelerated rise of OTT/CTV, the shift to programmatic, and other changes in the rapidly shifting world of ad-supported video.

 
 
 
 
10:25-10:55AM Eastern (7:25-7:55AM Pacific)
Main Stage
Siloed TV Buying Faces New Pressures amid the Pandemic
 
As those planning content and advertising seek to bridge the gaps among linear, OTT, VOD and digital, the fractured TV landscape faces pressures anew, with the pandemic introducing new dynamics to the conversation. While the calls for agencies and brands to restructure around the future of TV buying continue, in this session we will take a look at the legacy team structures, alongside the new considerations that are holding back campaigns; and we will explore how industry leaders are creatively knocking down barriers and re-thinking cross-channel approaches. Panelists include:
 
 
  • Sean Adams, Senior Director, Global Ad Platform, Roku
  • Craig Berkley, Head of Revenue, LiveRamp TV
  • Jamie Power, Chief Data Officer and COO of Advanced TV, Cadent
  • Jason Swartz, VP of Advanced Advertising, New Business, and National Sales, NY Interconnect
 
10:55-11:35AM Eastern (7:55-8:35AM Pacific)
Main Stage
Local TV Sales: Engaging with Local Businesses and Local Consumers

Local broadcast properties have long held a position of primacy when connecting marketers with their audiences. While there have been economic downturns that have negatively impacted the ecosystem—like the current pandemic—local television has been uniquely able to maintain its pricing power.

In this panel discussion, we will hear from some key leaders of organizations that are driving results for their client base while also driving innovation. Questions to be addressed include: The elephant in the room: How are you doing "in these challenging times" and what have you done to adapt? For a marketer, where does local TV fit in the expanding local media landscape? Does local television still have a strategic competitive advantage? How have your relationships evolved with local and regional brands? Is proving "ROI" the most important metric for your advertisers? And, looking beyond the current challenges in the marketplace, what are the keys to the future success of your company? Panelists include: 

 
 
 
11:35AM-12:15PM Eastern (8:35-9:15AM Pacific)
Main Stage
The Reemergence of Television Commerce
 
The past year or so has seen a resurgence of interest in, and several new rollouts of, television commerce—and it seems reasonable to assume that shelter-in-place orders, and the ensuing decline in footfall and revenues for traditional bricks-and-mortar retail, will catalyze this resurgence. This session will bring together people at the forefront of bringing commerce to our television and video screens for a thorough exploration of this rapidly emerging space. 
 
Questions to be addressed include: What are the respective merits of broadcaster-centric and platform-based/broadcaster-agnostic approaches to tcommerce? How are the business relationships between broadcasters, brands, platforms and other participants in the revival of tcommerce evolving? What will be the impact of tcommerce on the advertising space—for example, can shoppable commercials, and the inherent attribution/accountability they promise, make advertising appealing to brands that have hitherto eschewed national advertising? How much interest is there in tcommerce on the part of consumers, and how have those consumers responded to date to early deployments? Panelists include:
 
 
  • David Apostolico, SVP of Platform Expansion and Distribution, Qurate
  • Mike Bloxham, SVP of Global Media and Entertainment, Magid (Moderator)
  • Josh Feldman, EVP/Head of Marketing and Advertising Creative, NBCU
  • Peter Naylor, VP of Sales, Americas, Snap
  • Zane Vella, VP of Product—Interactivity, Comcast
  • Additional panelist TBA
 
 
12:15-12:30PM Eastern (9:15-9:30AM Pacific)
Main Stage
BREAK
 
 
12:15-1:00PM Eastern (9:15AM-10:00AM Pacific)
Community Room
Community Discussion
 

 
 
TVOT LIVE!’s Community Discussions will give attendees the opportunity to pose questions to the speakers featured in the block of sessions that precedes each break, as well as to extend the learnings from those sessions by engaging in “birds-of-a-feather” conversations led by prominent figures in the interactive/advanced-TV industry. The Community Discussions will, of course, also allow attendees to socialize and network with speakers and with one another. 
 
 
 
 
 
 
12:30-12:50PM Eastern (9:30-9:50AM Pacific)
Main Stage
New Research: Top Technological Priorities for Streaming
 
In the last 10 years, significant strides have been made in streaming technology and services by providers. However, innovation is needed to maintain strong growth and positive viewer experiences. By looking beyond the current moment to what comes next, we can discover the technological priorities to move us into the next phase of streaming. Topics to be discussed include: How streaming services have evolved across businesses--operations, distribution, content; which technical priorities should be addressed to continue to advance streaming services; and what recent research of top industry executives tells us about the next 5 years of streaming. Participants include:
 
 
  • Bart Spriester, VP and GM of Content and Streaming Provider Solutions, Comcast Technology Solutions
  • Jon Watts, Co-Founder and Senior Advisor, MTM
 
 
12:50-1:30PM Eastern (9:50-10:30AM Pacific)
Main Stage
The Rise of Digital Distribution
 
This session will bring together representatives of a range of different types of content providers—including established networks, programming distributors and independent filmmakers—as well as a platform representative, in order to explore the implications of the growing importance of and emerging strategies for digital (OTT/CTV) platforms in the distribution of programming. 
 
Panelists will explain how their distribution strategies have evolved to take this growing importance into account, outline emerging trends on digital platforms (for example, the increasingly central role of linear TV), and discuss how the growth of these platforms is impacting such areas as the kinds of programming that gets produced, strategies for monetizing that programming, data strategies, and other elements of the TV ecosystem. In addition, the session will explore how to grow new distribution models while protecting legacy businesses. Panelists include:
 
 
 
 
1:30-2:05PM Eastern (10:30-11:05AM Pacific)
Main Stage
Life in the FAST Lane: The Rise of the FASTs​
 
FASTs, Free Ad-Supported Streaming TV Services, are the stars of the new TV ecosystem and the subject of a new TV[R]EV report. In this session we will look at why they are so popular with viewers and with advertisers, why they’ve proved to be attractive acquisition targets for broadcasters, why they’re likely to replace many smaller cable networks and why the future of TV is likely to be bundles of Flixes (the multibillion dollar subscription services) and FASTs. Panelists include:
 
 
 
 
2:05-2:40PM Eastern (11:05-11:40AM Pacific)
Main Stage
Managing the Exploding Personal TV Bundle
 

According to Ampere Analysis, US consumers may end up with eight SVOD services in their personal TV bundle. In addition, they will be using free virtual linear and VOD services. This panel will explore how people are building, searching, and managing their personal TV bundles and what this means for service providers, platform builders, and advertisers. Topics of discussion include: Debating the extraordinary claim that we will have 8 SVOD services; understanding the interplay between SVOD/AVOD/vLinear; search and discovery of content and services; and how service and platform providers help customers manage it all. Panelists include:

 
 
 
2:40-3:15PM Eastern (11:40AM-12:15PM Pacific)
Main Stage
Covid-19’s Impact on Programming and Production
 
This session will explore the often very resourceful and innovative ways in which programming providers (including providers of scripted, unscripted, national, local, sports and news programming) have adapted to the strictures imposed on production by the Covid-19 pandemic. In addition, panelists will examine whether these experiments, together with significant changes in viewer behavior—and possibly in viewer tastes—that the pandemic has brought about, will have an ongoing impact on programming formats and result in new ways of engaging television audiences and of monetizing that engagement. Panelists include:
 
 
  • Scott Ehrlich, SVP of Growth Networks and Content, Sinclair Broadcast
  • Darren Lepke, Head of Video Product Management, Verizon Media
  • Marian Pittman, EVP of Content, Product and Innovation, Cox Media Group
  • Jaime Spencer, EVP/Head of Local Media, Magid (Moderator)
 
 
3:15-4:00PM Eastern (12:15-1:00PM Pacific)
Main Stage
BREAK
 
 
3:15-4:00PM Eastern (12:15-1:00PM Pacific)
Community Room
Community Discussion
 
 
TVOT LIVE!’s Community Discussions will give attendees the opportunity to pose questions to the speakers featured in the block of sessions that precedes each break, as well as to extend the learnings from those sessions by engaging in “birds-of-a-feather” conversations led by prominent figures in the interactive/advanced-TV industry. The Community Discussions will, of course, also allow attendees to socialize and network with speakers and with one another. 
 
 
 
 
4:00-4:45PM Eastern (1:00-1:45PM Pacific)
Main Stage
How Do You Know They’ll Print (or Screen) It?

In the final scene of Sydney Pollack’s masterful film, “Three Days of the Condor,” Turner, the former CIA analyst, meets up with Higgins, the rogue agent who’s been plaguing him, outside the New York Times building. Turner, played by Robert Redford, has sent all the information about the plot he’s exposed to the Times:
                            
Turner: Just look around. They've got it. That's where they ship from. They've got all of it.
Higgins: What? What did you do?
Turner: I told them a story. I told 'em a story. You play games; I told 'em a story.
Higgins: Oh, you…you poor, dumb son of a bitch. You've done more damage than you know.
Turner: I hope so.
Higgins: You're about to be a very lonely man. It didn't have to end this way.
Turner: Of course it did.
Higgins: Hey Turner! How do you know they'll print it? You can take a walk…but how far if they don't print it?
Turner: They'll print it.
Higgins: How do you know?
 
The question Higgins puts to the Redford character presumes that even a newspaper like the New York Times (when it prided itself on objectivity) may in some cases sit on or bury a story.

The question we hope to explore today, in an age when technology enables so many ways to publish, is: What are the sinews that prevent certain stories from surfacing? How are secrets kept? How do we find them and what can we learn about how people kept secrets in the past that reveals something about what occurs today?
 
Are we really more informed, and thereby freer, today than, say, 70 years ago, when there were hundreds of independent newspapers? How were stories buried and secrets preserved back then? And—at a time when public trust in media appears to be in decline, with many believing that major news outlets report in lockstep and serve agendas other than the public’s right to know—are emerging news technologies and platforms really making it easier for us to uncover the secrets that some would prefer be kept from us? Panelists include:

 

4:45-5:15PM Eastern (1:45-2:15PM Pacific)
Main Stage
Keynote by Ben Relles, Head of Innovation, YouTube Originals
 
 

Ben Relles, Head of Innovation for YouTube Originals, will showcase some of the most unique examples of interactivity on YouTube. The keynote presentation will outline how involving an audience in programming whether live or VOD can lead to more creative possibilities and a better experience for fans. It will feature examples from YouTube Originals, as well as content from creators, brands and media companies across the platform. Examples will highlight how content creators can apply similar strategies to their own programming.

 
5:15-5:45PM Eastern (2:15-2:45PM Pacific)
Main Stage
Interactive Livestreaming vs. Live Streaming: What’s the Difference and Who Cares?

Join a panel of experts in the emerging field of interactive livestreaming, a fast-growing genre of streaming media defined by real-time interaction between the talent or host and the audience. Driven initially by eSports, gaming and technical advances in the underlying software and video platforms, this new approach to streaming video is being quickly adopted by advertisers, marketers, musicians, politicians, comedians, and storytellers of all kinds. Drawing on real-world examples, this panel of creative and technical leaders will dissect what makes interactive livestreaming different from a simple live video stream—and why you should care. Panelists include:

 
 
 
5:45-6:00PM Eastern (2:45-3:00PM Pacific)
Main Stage
BREAK
 
 
5:45-6:30PM Eastern (2:45-3:30PM Pacific)
Community Room
Community Discussion
 
 
TVOT LIVE!’s Community Discussions will give attendees the opportunity to pose questions to the speakers featured in the block of sessions that precedes each break, as well as to extend the learnings from those sessions by engaging in “birds-of-a-feather” conversations led by prominent figures in the interactive/advanced-TV industry. The Community Discussions will, of course, also allow attendees to socialize and network with speakers and with one another. 
 
 
 
 
6:00-6:40PM Eastern (3:00-3:40PM Pacific)
Main Stage
Advanced Advertising: How Covid-19 Is Activating the Medium
 
The Covid-19 pandemic has resulted in new media consumer/viewer behavior. Advertiser messaging strategies are impacted differently throughout the video and general media landscape.
 
This session will provide practical tactics/wisdom to all television/video industry stakeholders looking to leverage Q4 and 2021 revenue in the Covid, Post-Covid reality. The discussion will prepare you for an increasingly accelerated dynamic in the 
advanced-advertising space.
 
Key discussion will focus on maximizing marketers’ ROI amid evolving adapt media-planning and buying. We will also address dynamic messaging in rapidly shifting circumstances, and more. Panelists include:
 

 
 
 
6:40-7:10PM Eastern (3:40-4:10PM Pacific)
Main Stage
How Video Gaming Might Become the Center of TV, Advertising, eSports and Betting
 
This session will explore the recent acceleration of several significant, intertwined trends: 1) the explosion in the growth of video gaming, on both mobile devices and consoles; 2) the continued rise of the TV, both for linear viewing, gaming and connected-TV (CTV) viewing; 3) advertising within video gaming; 4) the growth of eSports; and 5) the growth of betting across the US and expectation of its impact in eSports and video gaming. Panelists include: 
 
 
 
7:10-7:40PM Eastern (4:10-4:40PM Pacific)
Main Stage
Closing Keynote: Tom O’Brien, President, The Weather Channel, in Conversation with Mary Ann Halford, Executive in Residence, Progress Partners
 
In an age when viewers have access to more content and ways to watch than ever before, the smartest media companies are focusing on innovation and technology to produce content in ways that are more compelling, immersive and unique. Not only do these advancements give companies a competitive advantage through increased viewership, they also create opportunities to engage audiences on both existing and new platforms and to develop new business models like never before. In this keynote fireside, Mary Ann Halford, Executive-in-Residence at Progress Partners, and Weather Group president, Tom O’Brien, will shed light on cutting-edge strategy and innovation that parent company Allen Media Group has been implementing across The Weather Channel, streaming service Local Now and other products to enhance storytelling, tap into new audience segments, and drive business opportunities that wouldn’t otherwise exist.
 
 

7:40-7:45PM Eastern (4:40-4:45PM Pacific)

Main Stage

Closing Remarks by Tracy Swedlow, Editor-in-Chief of ITVT

 
 
7:45PM-8:10PM Eastern (4:40PM-5:10PM Pacific)
Community Room
Community Discussion
 
TVOT LIVE!’s Community Discussions will give attendees the opportunity to pose questions to the speakers featured in the block of sessions that precedes each break, as well as to extend the learnings from those sessions by engaging in “birds-of-a-feather” conversations led by prominent figures in the interactive/advanced-TV industry. The Community Discussions will, of course, also allow attendees to socialize and network with speakers and with one another.