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“Linear Ad Optimization Strategies for a Cross-Platform World” at TVOT Live!

ITVT is pleased to announce the TVOT Live! session, “Linear Ad Optimization Strategies for a Cross-Platform World.” The session will begin at 11:50AM Eastern (8:50AM Pacific), on Wednesday, September 9th.  
Here’s a description of the session from the show agenda:
The hyper-competitive video market, packed with new entrants, demands winners monetize every eyeball as efficiently as possible. These days, it’s the only way to justify spend on rising content costs. If you’re still running separate, unoptimized linear and streaming services, revenues are surely falling short of potential. In this interactive session, Imagine Communications President, Steve Reynolds, will help video execs determine how to plot a path to profitable hybrid video operations. Key themes will include linear optimization, cross-platform campaign management and adaptive audience fulfillment. Insights will be shared based on case studies from active engagements, data on what works and what doesn’t, and how to get started. 
TVOT Live!, our first virtual TV of Tomorrow Show event, takes place September 8th, 9th and 10th.
Purchase your tickets for TVOT Live! here: https://tvot.simpletix.com/e/54262