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“Activating a Campaign in a Multichannel World” at TVOT NYC 2019: New Panelists

SPOTLIGHT SPONSORED BY!

ITVT is pleased to highlight the TVOT NYC 2019 panel session, “Activating a Campaign in a Multichannel World.” Pleaser note that, since we announced the agenda last month, Sheb Alahmari, SVP of Advanced TV at Cannella Advanced TV; Diana Horowitz, VP of Sales at Telestream; Rick Mandler, SVP of Strategy and Operations at true[x]; and Julian Zilberbrand, EVP of Audience Science at Viacom, have joined the panel. The panel will begin at 2:20PM on the Gallery Stage (note: TVOT NYC 2019 takes place December 4th at our new location in Tribeca: Town Stages, 221 West Broadway, New York, NY 10013).

Here’s a description of the panel session from the Show Brochure:

Publishers and programmers face a serious challenge in monetizing their premium content across every platform today. Advertisers and publishers face enormous complexity that is holding back the promise of Programmatic and Addressable TV. This session will address the most fundamental element of campaign planning and activation: the buying, sourcing, preparing and deployment of ad assets to all parties that need them to launch on time and with precision. Panelists include:

Purchase your tickets for TVOT NYC 2019 here: http://tvotshow.com/register-tvot