TVOTSF2016 - "Discovery, Personalization and the TV User Experience" at The TV of Tomorrow Show

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TVOTSF2016 - "Discovery, Personalization and the TV User Experience" at The TV of Tomorrow Show

22
Jun

TVOTSF2016 - "Discovery, Personalization and the TV User Experience" at The TV of Tomorrow Show

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Discovery, Personalization and the TV User Experience." The session was described in the show brochure as follows:

"This session will explore the latest developments in television search and recommendations technologies, metadata creation and management techniques, and personalization strategies, in an attempt to ascertain how these developments are being brought together to shape the TV user experience of tomorrow. In addition, panelists will examine the extent to which curation (by human beings rather than by algorithms) will continue to play a crucial role in matching viewers with the programming that appeals to them, and will also debate the extent to which audience discovery--i.e. methodologies through which programming offerings find their target audiences through data and human know-how--could play an even more important role in TV's future than content discovery." Panelists included:

• Susan Crouse, Director of Product Management, Alticast
• Campbell Foster, Director of Product Marketing, Adobe
• Kimberly Hicks, VP of Product Management, Viacom
• Gerard Kunkel, Managing Partner, Next Media Partners (Moderator)
• Andre Swanston, CEO, Tru Optik
• Tyler Winton, VP of Client Services, Digitalsmiths

(Note: a big thank you to Martin Focazio, Head of Strategy and Business Consulting at EPAM Systems, for his help in the conceptualization of this session.)