For years the MSO's wouldn't play in each others' sandboxes. It was just too expensive to build a second physical plant, and the big guys didn't want to be limited to anything less than 100% market share. Then a few smaller guys (like Wide Open West and Knology) started overbuilding, along with DIRECTV and DISH, then Verizon and AT&T. The 100% market share in a local market was a historical artifact.
So in the same way as operators tested, and eventually proved, the viability of over‐building, they have proved the viability of OTT delivery of a full package of television channels‐‐they just used wire (or satellite delivery) instead of broadband.
This year we will see larger operators start to untether their broadband pipes from the subscription television consumer product, and that opens up a whole new world of business models for third‐party distributors, television networks and competing operators.
￼This session will dig into the forces empowering and constraining this (possibly not so) Brave New World of Television, including content licensing, content management, marketing, e‐commerce, and the expanding role of social media. Panelists include:
• Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks
• Mick Darling, CEO, Tomorrowish
• Rick Howe, The iTV Doctor (Moderator)
• Paul Johnson, CEO, MPP Global Solutions
• Adam Lowy, GM of Interactive and Advanced TV, DISH Network
• Tom Morgan, CEO, Net2TV
• Eric Fitzgerald Reed, VP of Entertainment and Tech Policy, Verizon Communications
• Eduard Zaslavsky, CTO, WebTuner