Today there are opportunities for the discovery and consumption of television programming and other video content on a huge range of digital platforms, both through standalone over-the-top services, and through media companies' adoption of the "TV Everywhere" distribution model. Content is King and it is now accessible across an array of devices--providing a vast media playground for the consumer, who is now in control of what they watch and when they watch it. But how to measure the consumption of this content, when it is taking place in so many diverse ways? Few questions could be more pressing for the industry--after all, ratings have always been crucial to the economic viability of television.
One potentially significant attempt to address this question is the recently announced partnership between Adobe and Nielsen, that sees the companies offering a joint measurement solution dubbed Nielsen Digital Content Ratings, Powered by Adobe. This fireside session will feature executives from those companies sharing the inside track on the thinking behind their partnership and explaining why they believe it will advance the ratings of all content, and provide media companies and advertisers with better intelligence for smarter ad buying and selling decisions across screens. Panelists include:
Lynda Clarizio, President of US Media, Nielsen
Jeremy Helfand, Vice President, Adobe Primetime