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TVOT 2009: Addressable Advertising - Who Benefits? Part 2

30
Sep

TVOT 2009: Addressable Advertising - Who Benefits? Part 2

"Who Benefits?", a discussion on addressable advertising and what it means for members of both the "buy" side and the "sell" side (part 2 of 6).

Panelists include:

  • Seth Haberman (CEO, Visible World, moderator)
  • Konrad Feldman (CEO and co-founder, Quantcast)
  • Daniel Scheiman (Cisco Media Solutions)
  • Kaval Desai (head, Google TV Ads)
  • Bob Ivans (vice-president of data and research, Comcast)
  • Carolyn Everson (CEO, MTVN Ad Sales)
  • Matt Seiler (Global CEO, Universal McCann)
  • Jerry Dow (Chief Marketing and Sales Officer, Suddenlink)
  • Lisa Kowitt (SVP, integrated marketing, media and advertising, Wachovia)