[itvt] is pleased to present an audio recording of Experian's TVOT SF 2016 Master Class, "Piecing Together the Puzzle for TV Measurement."
The Master Class was described in the show brochure as follows: "Join this Master Class to hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and the dos and don'ts of campaign measurement. The Master Class will cover some of the latest trends in the space and provide a first-hand look at the tools being used to activate your data across channels.
This Master Class will answer such question as:
What is Experian's role in the TV space? How can I create a "cookie-free" strategy as I go cross-channel?
What tools and technology are used to activate my data across channels?
How should I be measuring the success of my TV campaigns? And what does the future hold for TV measurement?
Join Experian as the company provides a brand new look at real TV reporting that is changing the game."
• Lindsey Harju, Senior Product Manager, Experian Marketing Services
• Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services