TVOT Video

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)




This session will examine what has been learned to date from real-world deployments of t-commerce on pay-TV platforms and of v-commerce on the Web; and will also explore how the companies behind these early deployments, as well as other emerging players in the space -- including companies with solutions for contextual commerce, second-screen commerce, social media-powered commerce and more -- see t- and v-commerce evolving in the future. Panelists will address such topics as: How consumers are responding to t- and v-commerce apps; whether broadcasters and networks believe that programming-contextual t-commerce could become a significant part of their revenue mix; how new phenomena, such as the emergence of automatic content recognition and the increasing popularity of connected-TV and second-screen devices, are likely to impact t-commerce going forward; the challenges involved in developing a payment and fulfillment infrastructure; the most effective ways to incorporate "hotspotting" and other commerce triggers into video content; and whether t-commerce -- and the direct monetization of programming and advertising that it promises to make possible -- could fundamentally transform the economics of television.

Panelists include:

  • Jeff Bonin (Principal, JAB Consulting)
  • Tom Freeman (CEO, Splat Interactive)
  • Tony Hilton (President, ICE Innovative Technologies)
  • Michael Huegel (CEO, icueTV)
  • Abe McCallum (CEO, Clikthrough)
  • Patrick Peters (EVP and General Manager of Programming, FourthWall Media)
  • Susan Rits (CEO, Zazum)
  • Malcom Stanley (General Manager of Monetization, SeaChange International)