Social Media Changing the Nature of Programming

While the past year has seen significant media coverage of the ways in which social media are changing how programming is promoted, distributed and consumed, a related phenomenon has received less attention: the fact that social media are actually starting to change the nature of programming itself.

This phenomenon is manifesting itself in, for example, online programs that draw on the viewer's social graph in order to present them with a personalized viewing experience featuring themselves and their friends; reality and game shows that integrate a second?screen experience as a fundamental element of the show's format; the use of social storytelling as a means to extend both a program's reach and its scope; the emergence of projects that attempt to crowdsource the entire production process; the incorporation of curated social media into live broadcasts; and the launch of a cable network that aims to be "both a social network and a television network" and to reflect this in its programming.

This session, whose panel features some of the companies and creatives most responsible for this phenomenon, will showcase some key examples of social media?driven programming, examine how viewers are responding to this new medium, and attempt to assess how widespread an impact social media are likely to have on programming formats going forward.

Panelists include:
? Jay Bushman, Director of Social Media, Fourth Wall Studios/Co?Founder, Transmedia Los Angeles Networking Group
? Tracy Evans, COO, Theatrics.com
? Louis Massicotte, Founder, Likers.tv
? Mike Monello, Chief Creative Officer, Campfire
? Shawn Patrick, CMO, yap.TV
? Wes Williams, Director of Product Management, Scripps Networks Interactive (Moderator)
? Chris Wyatt, CEO, Youtoo