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New Control Technologies: Transforming the Experience and Business of Television


New Control Technologies: Transforming the Experience and Business of Television

Motion-sensing and voice-recognition technologies are poised to transform television, allowing viewers to use hand gestures and voice commands to navigate live TV, video- on-demand and Internet video programming. Gesture-based technology is already gaining traction in the gaming sector through consoles such as the Xbox 360 with Kinect and the Nintendo Wii, and motion-control cameras could soon be deployed in cable set- top boxes and connected TV's. This session, which will feature demonstrations of motion-control technology and representatives of companies driving advances in the sector, will address such topics as: Challenges in deploying gesture- and voice-based navigation systems to millions of TV viewers, and embedding the technology in set-tops and connected devices; how the technology works, and challenges the industry faces in educating viewers on using hand gestures to navigate video programming. the potential for using 3D motion-control cameras in t-commerce, including applications that could allow clothing retailers to take measurements of viewers standing in front of a TV; how motion-sensing technology could be used by ratings firms, programmers and advertisers to detect if viewers are watching programming, and how the industry could overcome concerns about privacy; and new interactive TV applications being developed with motion-control technology.

Panelists include:

  • Steve Donohue ([itvt]/Light Reading Cable, moderator)
  • Rob Girling (Principal, Artefact)
  • Iris Finkelstein-Sagi (Director of Strategic Marketing, PrimeSense)
  • Kevin Shaw (CTO, Sensor Platforms)
  • Dan Simpkins (CEO, Hillcrest Labs)