TVOT Video

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Music Video and Interactivity


Music Video and Interactivity

The panelists for this session include the founder of a network that has pioneered audience participation in music television, a director who has created interactive music videos for such artists as Macy Gray and Devo, and executives from companies whose solutions are powering a number of high-profile interactive music video projects. They will examine the various ways in which the music industry is embracing interactive TV -- a development evidenced by such phenomena as clickable and 360-degree music videos; rich-media, interactive smartphone apps that complement a music video release; music video premieres on Facebook; and the incorporation of viewer voting, social viewing and other forms of audience participation into music television. Panelists will also explore how interactivity is likely to impact music television and music video going forward; and attempt to identify some of the opportunities that are opening up in the music industry for interactive TV and video companies.

Panelists include:

  • Matt Apfel (VP of Content,
  • David Del Beccaro (President and CEO, Music Choice)
  • Myles M. McGovern (President and CEO, Immersive Media)
  • Jason Trucco (Director of 360-Degree Music Videos for Macy Gray and Devo)