Meeting the Challenges of Multiplatform Distribution

This session will address the challenges faced by broadcasters and networks as they develop strategies for distributing, marketing and monetizing their programming and applications in a multiplatform universe. A panel composed of representatives of major cable networks and representatives of vendors and platform and service providers in the VOD, TV Everywhere, mobile-TV, playout and content-security spaces will discuss such issues as: How to effectively market, promote and package on-demand programming and interactive services in a multiplatform world; the degree to which VOD programming can be monetized through advertising; whether VOD is better thought of as a promotional tool or as a programming platform in its own right; the challenges involved in delivering interactive TV apps to multiple pay- and connected-TV platforms; how pay-TV customers are responding to the increasing array of TV Everywhere offerings available to them, and whether and how those offerings are changing viewing habits and viewer expectations; best practices for distributing content to electronic sell-through platforms; which emerging platforms broadcasters and networks believe have the most potential for their business; and what their greatest concerns are about protecting their content.

Panelists include:

• Rick Herman (SVP of Business and Corporate Development, MobiTV)
• Ed Humphrey (President of the Americas, Softel Group)
• Brian D. Matthews (Chief Marketing Officer, Avail-TVN)
• Arthur Orduna (CTO, Canoe Ventures, moderator)
• Gabe Sauerhoff (VP of Digital Media Distribution, Discovery Communications)
• Richard Shirley (VP of Distribution Business Development, A&E Television Networks)
• Ashley Still (Director of Product Management, Video, Adobe Pass)
• Nick Troiano (President, BlackArrow)
• Robin Wilson (VP of Business Development, Nagra-Kudleski)