Good Wayfinding: Programming Discovery and Recommendations

This session will attempt to map the inter?relationships between the various elements, such as software algorithms, metadata and information architecture, that make for efficient programming discovery and accurate programming recommendations??and that thus allow viewers to find their way through the ever?increasing amount of TV programming and other video content now available to them.

Panelists will explore such issues as: The relationship of algorithmic?based and social search in the TV space; using closed captioning to facilitate programming discovery; privacy issues surrounding personalized recommendations; best practices for presenting search results and recommendations to the end?user; the business implications of improved programming and recommendations technologies; and the current and future impact of these technologies on the user interface and user experience of television.

Panelists include:

? Sefy Ariely, VP of Sales and Marketing, Orca Interactive

? Eoin Dowling, CEO, Boxfish

? Richard Dowling, VP of Product Services, ThinkAnalytics

? Yosi Glick, CEO, Jinni

? Gerard Kunkel, Media Strategy Advisor, Microsoft (Moderator)

? Alex Vikati, Executive Director of Product Strategy and Innovation, Tribune Media Services/CastTV

? John Zelenka, EVP of Revenue, Digitalsmiths