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The Emerging Connected-TV Content Ecosystem


The Emerging Connected-TV Content Ecosystem

This session will examine the various ways in which the increasing popularity of connected-TV devices (including smart-TV's, games consoles, OTT set-top boxes and more) is enabling the delivery of new kinds of programming and interactive experiences to the living room. Panelists will also attempt to determine how serious a threat the so-called "cord-cutting" phenomenon is to traditional pay-TV operators -- i.e. whether and how the content ecosystem enabled by the emergence of connected TV can become a viable alternative to multichannel pay-TV services for the average consumer. Topics to be addressed include: What kinds of content and interactive experiences are proving popular on connected TV and why; what the business opportunities are in the emerging connected-TV content space and which kinds of players are best positioned to take advantage of them; the challenges faced by independent content producers when targeting connected-TV platforms; the extent to which the availability of sports coverage and other live content on connected TV will make consumers more willing to cut the cord; and how online content providers are marketing and monetizing their offerings in the living room.

Panelists include:

  • Michael Aragon (VP and General Manager of Global Digital Video Distribution and Operations, Sony Network Entertainment)
  • Eric Elia (VP of TV Solutions and Professional Services, Brightcove)
  • Ron Jacoby (VP of Connected TV, Yahoo!)
  • Bill Niemeyer (Senior Analyst, The Diffusion Group, moderator)
  • Shalini Govil-Pai (Group Manager, Partner Technologies and Strategy for YouTube and TV, Google)
  • Jack Perry (CEO, Syncbak)