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Will Kreth

EIDR

Multiscreen app strategist Will Kreth is a leader in the interactive media industry - crafting business strategy for the coding and launch of advanced advertising and enhanced content apps across devices and platforms (TV, broadband and mobile). With a diverse background in early multimedia; interactive TV/games; magazine publishing; web content; broadband services; cable TV and back to interactive TV (e.g.- Apple Multimedia Lab, PF Magic, Wired Magazine [1st employee], HotWired, Prodigy, Road Runner, Critical Metrics, Time Warner Cable, A Different Engine), he’s a listed inventor on 1 approved and 2 pending patents around multi-platform audience measurement + analytics, TV to Mobile eRFI/QR codes, and social media messaging & notification. A juror for the Academy of Television Arts & Sciences Primetime Emmy® Interactive Media Awards + the Engineering Emmys® and winner of the 2010 ITVT.com award for Individual Leadership in Interactive Television, he’s a guest columnist for ITVT.com on the future of connected TV and mobile marketing / advertising tech. More at www.linkedin.com/in/willkreth