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Sheri Roder

EVP, Chief of WHY
Horizon Media

Sheri Roder is Horizon Media’s resident idea sparker who leads the WHY team in digging into the complex human emotions and motivations that translate to action –whether that is to tune in, buy a ticket, download a program, recommend to a friend or post a comment-- across the full spectrum of Horizon client partnerships and innovative agency initiatives.

With over 30 years in the communications business, Sheri ‘s specialty is illustrating the best path for marketers and programmers through the dual lenses of people and culture.  In her role leading the WHY team, Sheri has inspired strategies behind both cinema and video tune-in efforts for Focus Features, BBC America, HGTV and Spike. More recently she’s had a hand in launching STX’s The Gift, ABC’s hit show Speechless, the second season success of the Emmy-winning A&E program Born This Way, and Lifetime’s biting look at reality romance TV, UnREAL.  Her unwavering belief that understanding and leveraging human emotions is the essential key to success has led to the initiation and creation of proprietary emotional receptivity approaches such as Compass--a segmentation approach that provides a unique, emotionally-based understanding about why and how each segmention interprets, chooses and uses messaging and communications channels and tools to inform comms strategy and planning --as well as Vibe, an audio optimization tool that identifies audio platforms and environments based on the audience's mood association. 

Sheri has been recognized as an Advertising Age Woman to Watch, Adweek Media All Star, Cynopsis Top Women in Digital and Broadcasting & Cable Top Planner.