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Shereta Williams

President
Videa.tv
Shereta brings two decades of professional and industry experience to Videa. As President, Shereta leads the organization’s overall strategic and product direction. Shereta has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast television.
 
Prior to Videa, she served as Managing Director at a financial start-up focused on algorithmic trading, and she began her career in Mergers and Acquisitions at Lazard. Shereta is passionate about developing products and services that solve large scale problems. She has a degree in Electrical Engineering from Massachusetts Institute of Technology (MIT), where she served as president of the National Society of Black Engineers.
 
When she is not leading the team at Videa, Shereta is most likely on a hiking trail or boating in north Florida.
Company Profile: 
Videa is the leading programmatic TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Through its supply-side platform, Videa provides buyers direct access to broadcast station advertising inventory, enabling advertisers, agencies and marketers to purchase media buys – within seconds and up to a year in advance. Videa can work with any traffic system or demand side buying platform, aligning the unique needs of each TV station’s sales strategy. Owned by Cox Media Group, Videa was founded in January 2014. The company is headquartered in Atlanta, GA. For more information, visit videa.tv.