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Rob Aksman

Chief Strategy Officer
BrightLine

Rob Aksman is the Chief Experience Officer, and Co-Founder of BrightLine. He leads the industry in interactive TV advertising experience design and execution – with over 500 iTV programs deployed across every major TV platform/operator.

Under Rob’s creative leadership, the company has successfully executed these experiences by focusing squarely on what digital TV viewers want to — and will — do with a remote control when presented with the right opportunity to interact with advertorial messaging and content. Successful campaigns include: Unilever, American Express, Kellogg’s, L’Oréal and the first Hispanic iTV advertising program for a consumer brand.

Rob’s unique combination of iTV ad creativity and deep knowledge of digital television platforms has taken the company’s iTV designs to new heights, by harnessing and shaping digital TV technologies in ways not previously thought possible and crafting partnerships that have changed the way marketers, programmers, and consumers view television.

Prior to BrightLine, Rob was Director of Operations at digital media consultancy Filter Media. His analysis and commentary on digital television advertising appears regularly in major advertising and media trade publications, and he is also a regular speaker at major trade events.