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Mark Risis

Head of Global Data Partnerships, Watson Advertising
IBM
Mark Risis is head of global data partnerships at IBM Watson Advertising. Watson Advertising offers agencies and marketers an ecosystem of media, data, and AI-powered technology solutions to help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
 
In this role, he is focused on building new data and technology partnerships in the media/ad tech space to help Watson Advertising leverage its unique data and technology assets such as weather data, location data, audience data, and more. Potential partners include ad technology companies, agencies and/or agency trading desks, data companies, marketers, platforms, programmatic media companies, and publishers.
 
Previously, Risis was the head of strategy and business development for TiVo Research where he led TiVo’s foray into programmatic TV. In that role, he was charged with striking partnerships with leading ad tech and data companies. He also helped TiVo Research and its clients bridge the TV and digital divide by building new models that improved the ways by which TV advertising was planned, bought, sold, and measured across screens. Risis joined TiVo in 2008 as the director of interactive ad sales and strategy.
 
Prior to TiVo, Risis was the founding partner, managing director and award-winning executive producer for Brand New World, a digital creative agency that launched campaigns for brands like Splenda, Coca-Cola and Teletoon. He started his career at FutureBrand in brand strategy and valuation.
 
Risis holds a Bachelor of Science degree from Duke University.