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Lung Huang

Global SVP, Business Development
Merkle Inc.

Lung leads all partnership and data acquisitions that support initiatives relating to data privacy, data security, direct marketing, digital and addressable media. As the leader of the business development team, Lung is responsible for growing the global footprint of the M1™ platform for the Dentsu Aegis Network. 

Prior to joining Merkle, Lung was the head of strategic partnerships at 84.51° a division of The Kroger Company, where he managed data and platform development, industry engagement, and customer data strategy. He also played a critical role in leading the partnership development and commercialization strategy in media, advertising, payments, and analytics globally for dunnhumby, a customer data science company based in London. Lung has extensive experience in business development, and was formerly vice president at Arbitron Inc., an international media and marketing research firm, where he managed the sales and marketing of Arbitron products. 

As a frequent speaker at conferences and seminars he frequently covers topics that include the changing media environment and the power of data when incorporated into marketing strategies. 

He earned his BA in Business from the University of Kansas, where he currently sits on the advisory board for the business school and currently lives in New York City with his family.

Company Profile: 
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.