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Laura Frankel

Director of Emerging & Alternative Platform Distribution
QVC Group

Laura Frankel, Director of Emerging & Alternative Platform Distribution for QVC Group, is a 20-year digital entertainment executive versed in launching flagship channels and brands across multiple platforms (packages) including IPTV, mobile, VOD, and PPV.  She currently leads the QVC strategy for alternative and emerging distribution opportunities through OTT applications and services as well as search, navigation and platform placement opportunities, with a focus to expand relevance on next generation television platforms.

Every day, in nine countries and counting, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. QVC engages shoppers via 15 TV channels reaching more than 360 million homes, seven websites, and 195 social pages.  Among mass merchants, the combined QVC Group (including QVC and zulily) is the #3 mobile retailer in the US, the #8 mobile retailer globally, and the #3 ecommerce player in North America, according to Internet Retailer. 

The entrepreneurial-minded executive is a recognized expert in business acumen, having  successfully managed over $200 million in operating and capital budgets, throughout her career.  

Frankel’s career includes time with Discovery Communications where she was a key member of the teams who launched 17 networks, including Discovery Channel, Animal Planet, Discovery Science, and People & Arts in Latin America.  While at Discovery Communications, she excelled at the executive level, most notable, as the Senior Vice President and General Manager of Discover Networks International.  Frankel proudly oversaw the creation and launch of the company’s global high-definition television channel, Discover HD.  

Subsequent to Discovery Communications, Laura spent time with Warner Bros. International Television where she launched Warner TV Asia and various Warner branded VOD offerings. She then embraced the Over the Top Media landscape and headed up Content Strategy and Services working on OTT content strategy with various clienteles around the world for Kit Digital (now known as Pixel).  

Also a seasoned programmer, Laura has written and produced television series’ and was responsible for leading an extensive global programming acquisition department. She has also managed complex on-air promotions and international programming stunts for major cable networks.

Laura’s career in entertainment runs in the family.  She cut her teeth as associate producer at the Gene Frankel Theatre in New York, working for her father Gene Frankel, the renowned actors’ coach and director. Laura holds a bachelor degree in business and communications from the University of Maryland. She lives in Chadds Ford, PA with her husband and their bulldog, Coco.