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John Lawson

Executive Director
AWARN Alliance

John Lawson serves as Executive Director of the AWARN Alliance, a coalition of leading broadcasting, consumer electronics, and public safety organizations that is developing an advanced emergency alerting system for the U.S. He’s also President of Convergence Services, Inc, a consulting firm focused on new service and business models for Next Generation Television, based on the ATSC 3.0 transmission standard.

For the AWARN Alliance, John was one of four signatories to the original Joint Petition in April 2016 requesting that the FCC authorize voluntary transmission of ATSC 3.0. John has served as President and CEO of the Association of Public Television Stations (APTS), Executive Vice President ION Media Networks, and Executive Director of the Mobile500 Alliance. He served on the boards of the National Association of Broadcasters and the Open Mobile Video Coalition. He began his pursuit of advanced alerting solutions while CEO of APTS soon after the 9/11 attacks of 2001.

In June 2017, John was appointed to FEMA’s National Advisory Council, Integrated Public Alert and Warning System Subcommittee. He was an expert panelist at the White House Earthquake Resilience Summit in February 2016 and has been appointed to three FCC homeland security advisory committees. His commentaries have been published in Barron’s Weekly and media industry outlets. John earned his BA and MA in International Studies at the University of South Carolina.

Company Profile: 
The Advanced Warning and Response Network (AWARN) will leverage the unique capabilities of Next Generation Television (ATSC 3.0) to create the world’s most advanced emergency alerting system. The AWARN Alliance has come together to develop AWARN and create a sustainable alerting system that is synergistic with core business enhancements and new service offerings of the Next Gen TV business model(s). The Alliance membership includes commercial and public broadcasters who reach 90 percent of U.S. households, the National Association of Broadcasters, the Consumer Technology Association, LG Electronics, the Interactive Television Alliance, and a growing number of U.S. and Korean technology companies and service providers. An AWARN Advisory Committee of major alert originators has been formed to help guide the development of AWARN alerting.