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James Shears

VP of Advertising
Sorenson Media

James Shears is the VP of Advertising for Sorenson Media. In this role, James works to develop strategic partnerships with inventory owners within the TV landscape. He also leads the addressable sales team focused on bringing targeted television opportunities to the market.

He has spent his entire career in and around television. Immediately before joining Sorenson, James was the GM of Advanced TV for The Trade Desk, a demand side platform focusing on making programmatic television a reality. Before that James was at Dish Network where he led the addressable and programmatic teams. While there, he launched the world’s first impression by impression marketplace for linear addressable advertising. 

James earned is degree from Dalhousie University in Halifax, Nova Scotia where he grew up.

Company Profile: 
Sorenson Media (www.sorensonmedia.com) is focused on driving the future of television. Founded in 1995, Sorenson Media has been at the forefront of innovation in the world of digital video and television for nearly twenty years. Sorenson Media's Spark platform fuses digital media capabilities, such as addressability, interactivity, and measurement, with the scale and impact of broadcast TV. The Spark platform provides ground-breaking functionality in the areas of TV analytics and advertising and provides both broadcasters and advertisers with a complete tool-kit to go beyond the limits of traditional TV.