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Gabriella Mirabelli

CEO & Co-Founder
Anatomy

Gabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall St. Silicon Valley, and beyond.

The CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy, Gabriella specializes in the promotion and marketing of world-class entertainment brands. Her clients include Amazon, FX Networks, National Geographic, NBCUniversal, Smithsonian Channel, Sundance TV, TNT and USA Network.

Over the last half decade, Gabriella has studied how the practices of these and other media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance.

Gabriella began her career in organizational and change management consulting for Price Waterhouse undertaking assignments for such clients as the Federal Reserve Bank of New York, TIAA-CREF and New York Life. She served several roles with the firm including Director of Resource Management and International Deployment for the company’s largest business unit. She was part of the team that facilitated the integration of PricewaterhouseCoopers, a network of firms spanning 157 countries and 756 locations, employing more than 208,100 people with combined revenues of over $15 billion.

Gabriella received her Masters from the London School of Economics and her undergraduate degree from Tufts University. She is a member of the Media Council of The Paley Center for Media, an Executive Member of PromaxBDA and serves on the Awards Committee for AICE. She made her directorial debut with the award-winning documentary “Books of Survival: The Art of John Eric Broaddus,” which was awarded a grant from the National Endowment of the Arts and showcased in screenings worldwide.

 

Company Profile: 
We chose the word ANATOMY because we love to look beneath the surface to discover how things work and what makes them tick. ANATOMY MEDIA INC. is an entertainment marketing and promotion agency founded by Mark Valentine and Gabriella Mirabelli in 2000. Our production office is located in New York City near Times Square. We’re best known for creating high-end trailers, TV spots and marketing films. We partner with top media brands like Discovery, FX, National Geographic, NBC and USA Network. Today, we live in a world with many screens, many devices and many choices. Brands and content need marketing materials that are carefully and thoughtfully produced to find desired audiences and resonate in lasting, memorable ways. What sets us apart? We add value to the creative process by combining a deep understanding of brand marketing with high-level production expertise. We help brands solve business problems and achieve goals with practical solutions. We put great emphasis on being flexible, efficient and resourceful. We push to deliver the best possible creative work under any circumstances. We seek to develop mutually rewarding creative partnerships built over time. We manage projects from start to finish, or any service in-between. Services Content Strategy Creative Development Scripting Production Direction Creative Editorial Motion Design Sound Design Finishing Project Management