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Eric Anderson

Chief Partnership Officer

Mr. Eric Anderson joined Verance Corporation in 2017 as SVP & Chief Partnership Officer.  He is responsible for developing Verance’s partnership strategy within the personalization ecosystem and go-to-market partnerships with CE companies, chip manufacturers, brands, broadcasters, networks and content providers.  Prior to Verance, Mr. Anderson was SVP/GM of Video Personalization for Gracenote/Nielsen where he led efforts to develop ACR-enabled products for Smart TVs amongst multiple customer segments.  For 5 years, he was also a VP/GM at Samsung where he was responsible for Smart TV Content/Personalization Business Development and Marketing, and IoT Strategy.  Prior to Samsung, he served in multiple executive positions at Handango and Ericsson.  Mr. Anderson holds an MS in Information & Communication Sciences and a BS in Marketing & Advertising from Ball State.