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Clayton Banks

CEO
Ember Media

 

@embertime

Clayton Banks is the Founder, President and Executive Producer of Ember Media Corporation. He has been a pioneer in the cable and communications industry for over two decades. He leads the vision for Ember Media, a development group that builds digital solutions and interactive applications for entertainment and advertising brands across multiple platforms.  Known as a pragmatic visionary, Banks has developed and deployed applications for the mobile platform, network cloud, gaming consoles, social media and currently have developed a suite of apps for Interactive Television.

Banks has implemented multi-platform strategies for Prudential, New York Institute of Technology, United Technologies, Pacific Islanders in Communications, Denny’s, Scholastic, and other top brands. He has produced multimedia and broadband content for Discovery Networks, MTV, HBO, Pepsi, Bloomberg TV, Showtime Networks, Bermuda tourism, the British Tourist Authority, Monaco Tourism, and countless other companies and organizations around the world.

Banks has worked with former President of the United States Bill Clinton to publish a first-of-its-kind interactive college guide series called "The Key", on CD-ROM, that targets underserved communities. The Key was featured on “Larry King Live”, NY1, Univision, and several other media outlets around the country.

Banks spent over 10 years in the cable and entertainment industry.  Prior to Ember Media, he served as Vice President of Affiliate Relations for Comedy Central. While at Comedy Central, he was part of the launch of South Park, the Daily Show with Jon Stewart, and the Upright Citizens Brigade.  Banks established the New York and Chicago Affiliate Relations offices, recruited, hired, and managed a senior sales team and expanded the distribution of Comedy Central throughout the Country.

 
Prior to Comedy Central, Banks served as Senior Vice President of Sales and Marketing to launch Sega Channel. Sega Channel was the first interactive cable service available to US subscribers.  In his capacity at Sega Channel, Banks collaborated with all aspects of the product including technical infrastructure, product content, and distribution.  Banks negotiated affiliation agreements for distribution of the service with the top cable companies in the US. Including Comcast, Cablevision Systems, Time Warner, and Charter Communications. Sega Channel has been credited by many media experts for moving the cable industry toward interactivity.  Prior to Sega Channel, Banks served as Regional Director at Showtime Networks, where he was responsible for launching The Movie Channel in New York City and overseeing overall growth of Showtime Networks among assigned multiple system operators.

Banks served as the President of the National Association of Minorities in Communications (NAMIC) from 1996-1998 where he championed programs such as the Patrick Mellon Mentoring Program and the NAMIC chapter leadership forum. Banks holds an Emeritus seat on the NAMIC Board of Directors.  Currently, Banks serves as a Board of Director for the Armory Track and Field Foundation, a board member for the Academy of Innovative Technology High School and is an active participant in the Principal for a Day program in New York City.   He has published several white papers on the interactive experience and participates as a moderator and speaker at several industry events.

Banks has received many awards for outstanding creative and corporate sponsorship including an I.D. Magazine Award, a Davey Award, Promax, @dtech award, Creativity Award, Astrid Award, Ten Awards, the Communicator Award, a Boli Award and several other individual and company honors.

Banks attended California State University at Fullerton, where he received degrees in Business Administration and Speech Communications. Banks also completed a CTAM/NAMIC sponsored Executive Management program at Harvard Business School.