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Cathy Hetzel

EVP
comScore

Cathy Hetzel believes that comScore’s success starts with its clients. 

She says her mission at comScore is to listen to the company’s current and prospective clients to discover how Rentrak can make their lives easier and their work more productive and profitable. 
As Executive Vice President, Cathy spends her days determining where the industry is heading and how comScore can adapt its products and services and employ its massive, passive measurement approach to audience measurement to meet the needs of the future. 

With experience on both the cable operator and network sides of the business, as well as in television technology, comScore is the perfect fusion of Cathy’s many areas of expertise. Having joined comScore as part of the Rentrak/comScore merger in early 2016, Cathy also previously served as Senior Vice President, Business Development at Concero and Senior Vice President at Digital Cable Radio Associates. 

When she’s not working hard to grow relationships with comScore’s data providers or helping to create new technologies, Cathy supports Dress for Success Oregon, which provides professional attire and career development tools to women trying to enter the workforce.