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Aleck Schleider

SVP of Client and Data Strategy
Amobee
Aleck defines and executes next-generation digital & TV related marketing solutions across key industry verticals. His scope of duties encompass the strategies, development and implementation of Video based products for platform extension, cross channel audience segmentation, targeting, and offline ROI measurement.
  
Aleck has almost 20 years of digital and ad technology experience launching successful integrated marketing capabilities across the top spending advertiser sectors.  His previous roles as Vice President included building digital Advertising products for Forbes, AOL and Advertising.com.  Today, with a core focus and concentration around advanced data applications, Aleck works extensively with Fortune 500 advertisers and broadcasters in supporting their cross channel TV and Digital Video offerings.  
 
Aleck recently received a 2018 Broadcasting and Cable Digital All Star Award for the development of one of the industry’s leading cross TV & Digital audience planning and measurement solutions.
 
Aleck received his BS degree in both Economics and Business Management from Towson University.
 
Expertise and interests (in bullet points, but as descriptive as possible): 
 
  •     Beyond the GRP: The Evolution of TV Measurement  
  •     "Big Data": It's Not Just for Digital Anymore
  •     Bridging the Gap: How TV and Digital Advertising Can Work Hand-in-Hand
 
 
About Amobee: 
 
Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 700 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.