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TVOT 2017 Keynote: Jennifer Dorian, EVP of 360 Brand Strategy/GM of TCM and FilmStruck, Turner Broadcasting

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2017 Schedule of Sessions with more details about the Wednesday, June 28th keynote featuring Jennifer Dorian, EVP of 360 Brand Strategy and General Manager of Turner Classic Movies and FilmStruck at Turner Broadcasting, in conversation with Tracy Swedlow, Editor-in-Chief of [itvt]. We have also included this information below.

10:10-10:40AM, June 28th
Hawthorn Room
Keynote Fireside: Jennifer Dorian, EVP of 360 Brand Strategy/GM of TCM and FilmStruck, Turner Broadcasting

Jennifer Dorian was recently named to the newly created position of EVP of Turner Portfolio 360 Brand Strategy,, which she has assumed while continuing to head up Turner Classic Movies and its SVOD service, FilmStruck. In her new role, Dorian is leading a company-wide initiative to identify opportunities for revenue growth from "360-degree" brand extensions of Turner networks, franchises, talent and characters. 

In this keynote fireside chat with [itvt] Editor-in-Chief, Tracy Swedlow, Dorian will explain what Turner means by "360-degree" brand extensions and why they are crucial to the future of the company's business, outline some of the brand extensions on which she and her team are currently working, and discuss how the initiative she heads up is based on the belief that television's relationship with its audience is undergoing a fundamental shift from a passive viewing experience to one of deep engagement and interactivity.