As Vice President of Television, Steve is responsible for developing and growing Collective’s audience-targeted TV solutions. In his role, Steve leads the charge in adding the next and largest screen to Collective’s multi-screen platform. Steve is an integral part of the Product Strategy team, which spearheads Collective's efforts to scale multi-screen, audience- driven advertising, including TV. Prior to joining Collective, Steve was Director of Advanced Advertising at DirecTV where he grew DirecTV’s addressable offerings into a substantial business by working with clients, as well as data partners and technology teams, to create emerging TV solutions. Prior to DirecTV, Steve also worked on the national broadcast teams at agencies MPG and Mediacom.