Seth joined Modi Media in June 2014, leading the Interactive and Connected TV practice for all GroupM clients. His primary role is to provide strategic, creative and technical thought leadership around the development, implementation and optimization of Advanced TV ad campaigns. His expertise spans a broad range of platforms and capabilities, including: Interactive advertising, Addressable, Multiscreen and T-Commerce.
Prior to joining Modi, he was at Mindshare for 2 years, as Managing Director, Communications Planning for the Consumer/Brand team on American Express.
Here, he helped American Express launch of the largest Interactive TV campaign ever with Amex NOW; a 24/7/365 brand channel and application reaching over 74MM households in the U.S., across Satellite, Cable, Telco, Smart and Connected TV systems.
Before entering the GroupM network, Seth was at MediaVest for 9 years, serving on P&G, Coca-Cola, Walmart and Continental Airlines.