Seth Walters

Senior Partner, Interactive & Connected Television
Modi Media, GroupM

Seth leads the strategic development and implementation of Interactive Television at Modi Media across all GroupM clients. His primary role is to provide strategic and creative thought leadership that fuels discovery of receptivity insights, inspiring bespoke partnerships and experiences in the realm of Advanced Television.

Prior to joining Modi, he drove Communications Planning for the Consumer/Brand team on American Express at Mindshare. His expertise in developing cross-platform communication strategies helped American Express spearhead the most substantial Interactive TV campaign ever with Amex NOW, a 24/7/365 platform reaching over 67 Million households, and execute the first ever T-Commerce integration. This content-to-commerce program with FOX and NBCu leveraged 2nd Screen co-viewing applications designed to let fans purchase products featured on their favorite TV shows.

Prior to Mindshare, Seth worked at MediaVest for 9 years, serving on P&G, Coca-Cola, Walmart and Continental Airlines.