Sarah Penna

Co-founder, Head of Talent Management

Big Frame

Sarah Penna is a veteran of the digital production space having held senior roles at MWG Media, DeFranco Inc. Drawing from her brand management and production experience, Sarah co-founded Big Frame, a media company and talent management firm in Los Angeles, and has overseen the careers of several successful online video creators including MysteryGuitarMan (2.2M Subscribers) and Destorm Power (1.1M Subscribers). Big Frame is part of YouTube's Channel Initiative and launched BAMMO in March. She's also a partner behind YouTube's first ever concert tour called DigiTour, approaching it's 2nd annual tour. Big Frame's network is a consistent Comscore topper with over 8.3M monthly uniques.

SF2013

SF2012

What People Are Saying

"Really great job pulling together a conference that allowed an open discussion of many of the opportunities and challenges for our future."

Robert Dandrea

Distinguished Engineer, National Engineering & Technical Operations

Comcast

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TVOT 2012 in the News

TV Of Tomorrow: Social media and television with ConnecTV

"At the 'TV of Tomorrow Show' at the Yerba Buena Center in SF, an app that connects the TV to social media, ConnecTV, announced its launch."

TV of Tomorrow Conference

TiVo and PayPal Team Up for Interactive Shopping

"TiVo Inc. is joining with the PayPal payment service to offer an on-the-spot way for television viewers to buy products featured in interactive advertisements. The digital-video-recorder company is working with advertisers and agencies to develop PayPal-enabled advertisements, which are expected to begin airing during the fall 2012 television season. The advertisements allow TiVo users to buy products through interactive ads. The purchases then ..."

Smart TVs with ACR are getting recognition

">Apple disappointed some in failing to provide any news on Apple TV at its developer conference this week, with attendees at the The TV of Tomorrow Show a short walk from Apple's event in San Francisco noting this would have given a boost to the industry..."

Is Your Second Screen Synched?

"Earlier this week at the "TV of Tomorrow Show" in San Francisco, interactive TV developer Strategy & Technology (S&T) unveiled a new solution for the synchronization of "second screen" application content with broadcast video..."

Zeebox to launch in the U.S. within 60 days

"U.K.-based social TV app maker Zeebox is going to bring its programming guide to the U.S. within the next 60 days, according to Zeebox co-founder and CTO Anthony Rose, who demonstrated the app Wednesday at the TV of Tomorrow Show in San Francisco..."

7 iTV & T-Commerce Highlights from TVOT Day One

"An informative, packed first day at The TV of Tomorrow Show 2012 in San Francisco where, my predilection for t-commerce aside, TV shopping was truly front and center. Here are the highlights that landed in my mental shopping cart..."

Roku CEO: Blu-ray will be finished in 4 years

"The sale of Blu-ray players is going to peak this year or next, Roku CEO Anthony Wood predicted at the TV of Tomorrow show in San Francisco Wednesday. "Will people use Blu-ray players in four years? I don't think so," he said, adding that the streaming performance on Blu-ray players doesn't compare to the experience..."

PayPal partnering with Comcast, TiVo for TV commerce

"I better start saving up my money because this fall I will be able to buy items right off my TV. This announcement came through this morning at the TV of Tomorrow conference in San Francisco where EBay's PayPal payment service stated that it is partnering with Comcast and set-top box maker to let television viewers donate money and buy goods with a single click of their remote..."

PayPal Commits to 'T-Commerce' Collaboration With Comcast and TiVo

"PayPal on Tuesday will announce initiatives with TiVo and Comcast that will allow folks to instantly obtain digital discount coupons for advertised products or even purchase them on the spot. The TiVo initiative will roll out in the fall, hopefully in time for the November presidential election to enable viewers to easily donate to either Mitt Romney or Barack Obama, assuming either or both of the campaigns embrace the new product for the myriad commercials they're expected to run..."

Comcast CTO to speak at The TV of Tomorrow Show

"Comcast CTO Tony Werner is among speakers at The TV of Tomorrow Show this week in San Francisco. The event, which kicks off Tuesday, will also feature Roku CEO Anthony Wood, zeebox CTO Anthony Rose and executives from CableLabs, AT&T, Turner Broadcasting, Google TV, Rovi and several other companies..."

Roku: BluRay Will be Dead in Four Years

"Blu-ray is headed to the great jumble sale in the sky, to be replaced in our hearts by a digital set top boxes like those made by Roku, Apple et al. At least, according to the CEO of, er, Roku. Roku CEO Anthony Wood reckons that Blu-ray sales are going to peak this year as people begin to drop the platform in favour of devices that perform better when streaming digital media across the internet. "Will people use Blu-ray players in four years? I don't think so," said Wood..."

Roku CEO predicts death of Blu-ray in four years

"You can't help but feel bad for all the people who have a financial stake in the Blu-ray Disc medium. When it first launched, it had to engage in a battle to the death with rival format HD DVD. And then, just as its acceptance started to become widespread, the digital distribution market just exploded right in its face. Now, an ambitious player in that digital market sees a slow death for Blu-ray..."

Roku CEO: Blu-ray will be finished in 4 years

"The sale of Blu-ray players is going to peak this year or next, RoKu CEO Anthony Wood predicted at the TV of Tomorrow show in San Francisco Wednesday. "Will people use Blu-ray players in four years? I don't think so," he said, adding that the streaming performance on Blu-ray players doesn't compare to the experience..."

PayPal partnering with Comcast, TiVo for TV commerce

"I better start saving up my money because this fall I will be able to buy items right off my TV. This announcement came through this morning at the TV of Tomorrow conference in San Francisco where EBay's PayPal payment service stated that it is partnering with Comcast and set-top box maker to let television viewers donate money and buy goods with a single click of their remote..."

Zeitera granted first three patents on ACR technology

"SAN FRANCISCO, June 12, 2012 /PRNewswire via COMTEX/ -- TV of Tomorrow Show, CA -- Zeitera, the first-to-market, market leader in automated content recognition (ACR) managed services today announced that the U.S. Patent Office has granted it three new patents for its original work in automated content recognition (ACR) technology based on content fingerprinting. These patents address Zeitera's unique approach to its highly scalable, robust, and efficient video and audio fingerprinting technology platform named Vvid..."

Anthony Wood: How Roku Prospers In An Apple-Google TV Invasion

"These days there's a lot of buzz about Apple, Google and Microsoft in the TV space. But while they are all crawling the carpets of TV disruption, Anthony Wood's product, Roku, is now ten years old. Here/s another number: Roku means "six" as in the sixth company Wood has started. None of them is trivial. Look at Wood's bio page..."

US launch imminent for Zeebox, which expects 6m users in first six months

"Social television website Zeebox is set to debut in the US within the next two months, and hopes to attract six million users to its two screen technology inside half a year. The Zeebox application allows users to see what their friends are viewing, through mobile devices, while providing second-by-second aggregated contextual information on what consumers are currently watching..."

5 iTV & T-Commerce Highlights from TVOT Day Two

"The second day of TVOT in San Francisco was as informative as the first. Plus I had a chance to check out the many companies that had set displays. Here are my highlights along with a video demo. What Viewers Want Per ZeeBox: In his conversation with Tracy Swedlow, Anthony Rose, UK based ZeeBox co-founder..."

Online Video Weekly News Round Up - The Return to Normalcy Edition

"Last week was E3 and I am still reeling from the effects of it. I still have 200 emails to sort and 30 stories to write. But in between the epic video ad format piece I just finished for ReelSEO (check in next week) and all the other stuff I've been trying to get done I just haven't caught up yet. So things are back to normal for the most part - I'm behind on work and don't have enough time to get it done. I did however, have enough time to pull this together for your Saturday morning coffee reading..."

Roku CEO: Blu-ray Players Obsolete In Four Years

"The CEO of Roku Anthony Wood predicts that Blu-ray is not only on the way out, but that in four year's time, hardly anyone will using the format. The Roku player is currently one of the hottest video streaming set-top boxes around, with custom tailored support for popular services such as Netflix and Hulu, but more importantly..."

Zeebox to make US debut within 60 days, passes 1mn downloads

"UK social TV app Zeebox will become available in the US within the next 60 days, according to company co-founder and CTO Anthony Rose. Online news source GigaOM reports here that Mr. Rose made the announcement at the TV of Tomorrow Show in San Francisco, and added that the company has seen 1mn app downloads in the UK since its launch last November..."

Building a digital brand for TV shows is very important

"I am a full-fledged consumer of all things media. If there was an Olympic event to see who can consume the most media and retain it, I would definitely bring home gold. On occasion Netflix has even toggled my service because I was consuming at a rate they couldn't place on their balance sheet without upsetting board members..."

Hide your cards, soon everything on TV will be for sale

"The television is the cornerstone of most American living rooms. It brings people together to have a shared experience and also allows individuals the ability to have a slice of escapism. But as more content is consumed on mobile devices and Internet-connected technology, television creators are looking to make the TV more than just a method of viewing a movie or show ? they want it to be interactive and offer more than a computer or tablet could."

P-E-R-F-E-C-T!

"I was in San Francisco this week speaking at and attending the TV of Tomorrow Show As I typically do, I was scheduled to take the red eye home on Wednesday night. I had a few hours between the end of the conference and my flight so after grabbing dinner at Anchor and Hope, I walked to AT&T Park to watch a few innings..."

ID MEDIA SVP, GROUP DIRECTOR OF MEDIA STRATEGY JOSH MARTIN TO SPEAK AT THE TV OF TOMORROW SHOW

"Josh Martin, SVP, Group Director of Media Strategy at ID Media, an Interpublic Group media agency, will be speaking at today's TV of Tomorrow Show, held at San Francisco's Yerba Buena Center for the Arts. The event, now in its sixth year, brings together the industry's leading experts to discuss the latest trends, issues, technologies and innovations surrounding the interactive television (iTV) space..."

PayPal Partners with Comcast, Tivo to Power Commerce over TV

"Would you like to receive coupons on your smartphone's digital wallet that are related to the products you are viewing on your TV set? Or, forget the smartphone - how about buying products directly through your television using the remote control? PayPal announced it is working with television service providers to help power "television commerce," aka tcommerce... "

The Killer App for the Television

"Over the last two days I?ve been attending and speaking at the TV of Tomorrow Show in San Francisco. One thing said several times is how the ?Killer App for TV is TV.? This feels shortsighted to me. In the years before touch and gesture we could have said ?the keyboard is the killer input mechanism for computing.? ..."

Comcast to 'explore' t-commerce options with PayPal

"Comcast said Tuesday that it is working with PayPal to explore how it may be able offer its subscribers t-commerce capabilities. TiVo also announced an agreement with PayPal which will let viewers with its DVRs use their remote controls to buy products advertised on TV, beginning this fall..."

InteractiveTV Today's Sixth Annual TV of Tomorrow Show

"The sixth annual TV of Tomorrow Show, hosted by InteractiveTV Today, will be held at the Yerba Buena Center for the Arts in San Francisco on June 12 and 13. The TV of Tomorrow Show focuses exclusively on the delivery of interactive TV on multiple platforms such as cable, satellite, tablets, Web, mobile, game consoles, and more..."

Comcast Links With PayPal To Sell Stuff Through TVs, Other Devices

"Comcast has agreed to work with PayPal to explore enabling new forms of payment on TV and other devices as an extension of the MSO's advertising business, chief technology officer Tony Werner announced at the TV of Tomorrow conference in San Francisco..."

TiVo, PayPal unite to offer e-commerce buying with cable ops?

"PayPal, which is owned by eBay, is joining forces with TiVo and several MSOs to enable e-commerce shopping for TV viewers via their remote controls. TiVo's cable operator customers, which include Comcast, Suddenlink and RCN..."

TiVo and PayPal let you buy stuff using your remote, hopes you swing past the shopping channel

"Nokia is still taking its lumps in earnings, but CEO Stephen Elop has an idea as to how the troubled phone giant can carve out its slice of the smartphone market: like a real estate agent, it's all about location, location, location. As he outlined in the company's fiscal results call, the aim is to make Nokia the "where?" company"

PayPal to Offer E-Commerce on TV Sets With Comcast, TiVo

"EBay Inc. Ebay's PayPal payment service will join with cable company Comcast Corp. (CMCSA) and set-top box maker TiVo Inc. (TIVO) to let television viewers donate money and buy goods from their TV sets using a remote control. Starting as early as this fall, viewers with PayPal accounts will be able to click on TV commercials to buy advertised goods, make donations to political campaigns and nonprofits, and ask advertisers to text information to their..."

SAN FRANCISCO: Media Companies Hold Conference To Look At Future Of TV

"Video - SAN FRANCISCO: Media companies hold conference to look at future of TV"

TiVo and PayPal Team Up for Interactive Shopping

"TiVo Inc. is joining with the PayPal payment service to offer an on-the-spot way for television viewers to buy products featured in interactive advertisements. The digital-video-recorder company is working with advertisers and agencies to develop PayPal-enabled advertisements, which are expected to begin airing during the fall 2012 television season..."

Adjust Your Set — and Your Expectations — Says TV of Tomorrow

"The TV of Tomorrow (TVOT) show hit New York City today for a one-day intensive event, as compared to the multi-day TVOT events held in San Francisco, California. The show is run by Interactive TV Today, and brings together TV and video executives eager to know how television will change in the interactive age."

Second Screen Killer App: Predictive Gaming is the ‘Future of Sports Television,’ Turner's Peter Scott

" While many broadcasters are experimenting with the use of the "second screen," meaning mobile devices which provide accompanying content to TV shows, Turner Sports might have found something of killer app in the emerging medium with predictive gaming around sports programming. In this video interview wiht Beet.TV, Peter Scott, VP of Emerging Media for Turner Sports, says that the network's use of predictive gaming apps round the NBA and other programming could be the "future of sports television" by involving fans and providing an entirely new advertising opportunity for big...

The future of television has arrived: it's called the iPad

" The future of the television is the iPad. That was the overwhelming message at the TV of Tomorrow conference in New York, which saw executives and decision makers from across the television industry gather for a lively day of discussion and debate about the state and direction of their business. And almost all of that discussion revolved around the iPad, which has become interchangeably known as the "second screen." Apple may call its TV efforts a "hobby," but the TV industry is already making huge bets on iOS. Tablet users were a dominant theme of the conference, which...

Commentary: Microsoft's SmartGlass ‘Second Screen’ Platform for Xbox Could be Big

"Microsoft is readying the launch of SmartGlass, a second screen companion app to the Xbox Live -- and it could be a very significant development, says analyst Ashley Swartz in her commentary on Beet.TVSwartz saw the demo earlier this week at the TV of Tomorrow conference where she was a moderator and speaker."

Zeebox CTO Anthony Rose: We're Building a ‘Google Search Engine Equivalent, but for Live TV

"Zeebox, the second screen app, which is being widely deployed in the U.S. by NBC Universal, FOX and HBO, will launch a "synched ad" platform in January, allowing marketers the ability to serve ads into the Zeebox app which are associated, in real-time, with the commercials on the television, says Anthony Rose, co-founder and CTO of the London-based company. The make this happen, Zeebox has created a sort of "Google search engine equivalent but for live television," he explains in this interview with Beet.TV"

Charlene Weisler Interviews Tracy Swedlow

Charlene Weisler Interviews wireWAX

LG Readies Second Screen Solution for CES Debut

"Cosumer electronics giant LG is readying the launch of a two-screen API for its content partners, allowing users to manage and interact with programming on the big screen using an app on their tablet or phone, says Matthew Durgin, Director of Smart TV Sponsorships at LG, in this interview with Beet.TVDurgin says that this effort will be announced at CES in Las Vegas in January - and will be a big part of the company's product push in 2013."

Dijit’s NextGuide Has Guide for TV and Streaming Programming

"Television has evolved from a live form of entertainment to one with live, time-shifting, on demand and streaming options. San Francisco-based Dijit has created a digital TV guide app called NextGuide to help viewers keep up with television content discovery across live TV, streaming and more.We spoke with Jeremy Toeman, CEO of Digit, at the TV of Tomorrow conference in Manhattan about the new app."

Kantar Expects Growth in Addressable Ads, Measurement in 2013

"NEW YORK --Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says George Shababb, President of Kantar Media Audiences, during an interview with Beet.TV at the TV of Tomorrow show in New York this month."Today we define [audiences] on the basis of Experian attributes," Shababb tells us. "But I see it being able to identify homes on purchase behavior, and the ability to integrate with databases such as Kantar's Shopcom, databases like JD Powers, and customer databases so the delivery of the ads is much more...

Viggle & GetGlue Slated for Social TV Expansion in 2013

"NEW YORK -- Social TV services Viggle and GetGlue are working on plans to expand services across platforms in the new year, says Kyle Brink, VP Product at Viggle during an interview with Beet.TV at the TV of Tomorrow show in New York this month. We caught up with him for an update on the Viggle service as well as the latest on the pending merger of the two companies.Viggle's service operates as a TV loyalty program, while GetGlue's focus has been in social TV apps. "We came out on mobile first...GetGlue comes from the Web and tablet, and eventually we'll have two great products across a...

Wrapping up the Year with a Glimpse at the ‘TV of Tomorrow’

"Last week, I had the pleasure of attending this year’s iTV Today TV of Tomorrow New York Intensive conference in the Big Apple. I was struck throughout the day of just how quickly the media industry continues to evolve.Just a few years ago, when I attended the first of these events, the focus was on when interactivity would come to the “main” screen in the house—televisions. Flash forward, though not much, and we’re no longer asking when that will happen. Comcast Spotlight has run several thousand interactive television (iTV) campaigns delivering billions of impressions for our clients...

Innovid Sees Five Times Growth in Interactive Ads

"Interactive features in digital video ads should grow tremendously in the next year, based on the expontential rise in ad campaigns using them over the last several months, says Zvika Netter, CEO and co-founder of Innovid, a digital video and ad serving technology company, during an interview with Beet.TV."

TV of Tomorrow: The Secrets Revealed

"As much as I think I can keep track of all new digital innovations, it’s close to impossible now. There are so many technological advancements that have the potential to upend television as we know it today, as shown by the announcements at last week’s TV of Tomorrow conference.Tracy Swedlow, founder and Editor in Chief of Interactive TV Today (http://itvt.com) has been a front-runner in the field of digital media development and reportage since the early 1990s. By 2006 she had developed the TV of Tomorrow conference to gather all silo’ed technology such as mobile, Internet, smart TV,...

U.S. Connected TV Demand Still Lagging Behind Other Markets

"North American connected TV penetration is "going nowhere" at the moment, Paul Gray, DisplaySearch director of TV electronics research, told the TV of Tomorrow Show in New York. Little is being done to drive penetration, aside from Black Friday promotions, he said. "

Ensquence Drives TV Ratings up to 20 Percent with Interactivity for ‘First Screen’

"While much has been said about a "second screen" powering television viewership, Ensequence is harnessing the power of the TV set, or "first screen," in driving ratings as much as 20 percent for programmers, says CEO Peter Low, in this interview with Beet.TV"

The Experts Talk About the TV of Tomorrow

"For my first column of the New Year, I always like to look back in order to look ahead. What do media executives – those on the front lines - see as the future of television? This year, instead of going through some of my past interviews, I have compiled a sizzle reel of predictions from participants at the TV of Tomorrow conference held in December. You can view the entire video here ..."

Lotus Substrates For 4K Key Focus Of New Corning Division

"Corning formed a development group dedicated to high-performance displays, including 4K, OLED and TFT-oxide technologies, Corning Chief Technology Officer Peter Bocko told us at the TV of Tomorrow Show in New York. Much of the group’s work will involve Corning’s Lotus substrates, which in the case of 4K will be produced at higher temperatures to increase "dimensional" stability, Bocko said. The so-called annealing temperature in the case of some versions of Lotus glass can range up to 800 degrees, he said. Glass is heated until it reaches an annealing temperature at which it is too...

Sarah Penna

What People Are Saying