Paul Woidke

Director, Platform Business Solutions
NAGRA-OpenTV Advanced Advertising

Paul is Senior Vice President, Strategy for NAGRA-OpenTV Advanced Advertising. Paul is tasked with evolving the company?s advanced advertising business both in the US and internationally. Paul has more than 30 years of cable and broadcast experience and was previously with Comcast Spotlight, where he was charged with creating technology standards and best practices across the company's footprint of more than 90 markets.

Prior to Comcast Spotlight, Paul was Senior Vice President and Chief Technology Officer for Adlink, the nation's leading digital cable interconnect. He has served on various industry committees including those of the Cable Advertising Bureau and CableLabs. He currently chairs the SCTE Digital Video Subcommittee's "Working Group Five (DPI)" which has played a leading role in the development of international digital program and advertising insertion standards. In January 2012, at the CES Show, the group received the Technology & Engineering Emmy Award for ?Local Cable Ad Insertion Technology - Cable Digital Standards for Local Cable Advertising.?

A frequent industry speaker, Paul is the recipient of the Cable Advertising Bureau?s 2002 Advertising Technology Award, for the development of AdTag? and AdCopy? and of the SCTE?s 2006 Excellence in Standards Award.