Global Head of Digital Video
Paul Marcum is global head of digital video at Bloomberg Media. Most recently, he was Director of Global Digital Marketing & Programming at GE, where he was responsible for creating and delivering the company’s online brand and reputation around the world through a compelling and engaging web presence, creation/curation of content, and the development of robust paid, earned and shared distribution strategies.
Marcum joined GE in November 2011 and brought to the role 17 years of experience as a pioneer in digital media, as well as a unique background in marketing, content development and digital distribution, including leadership roles at Yahoo!, Sesame Workshop and Modem Media.
Named to Ad Age’s Creativity 50 in 2012, Marcum is a graduate of Northwestern University and lives in New York with his wife, two kids and two labs. His Twitter handle is @jpmarcum.