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Mike Monello is partner and chief creative officer of Campfire, a marketing agency that launches products and changes perceptions through storytelling. Mike is intimately involved in developing the creative strategies that ignite the influencers, fan cultures and communities that drive results for every client that comes through Campfire's doors. From Sega 2k?s ?Beta-7?, to Discovery Channel?s ?Frenzied Waters? campaign for Shark Week, to the Audi ?Art of the Heist? campaign, he's led work that has been awarded top honors at the One Show, Clio, Mixx, ad:Tech, and Addy awards. A vocal force in the world of transmedia storytelling, Mike has spoken at many prestigious events, including Futures of Entertainment at M.I.T. and leading panels at SXSW Interactive.
Prior to co-founding Campfire, Mike was a co-creator of The Blair Witch Project, a movie that changed the way marketers approached the Internet. Before that, he worked at the Florida Film Festival for five years, where he did everything from selling tickets to acting as program director. Mike graduated from the University of Central Florida with a BA in Motion Picture Technology.