As one of the founders and CEO of Zugara, Matthew Szymczyk drives the firm's
strategic and creative vision for a roster of globally recognized
brands.

His vast experience in interactive marketing has fostered some of the
most influential integrated marketing campaigns of the last decade for
Fortune 500 brands including Lexus, Sony PlayStation, Reebok and Toyota.
Although Matthew has a deep understanding of emerging technologies and
the Gen X/Y demographic, he firmly believes that "Story, Stats, and
Strategy" are the crucial elements to every successful interactive
marketing campaign.

Matthew's core industry passions include Interactive Video, Augmented
Reality and Mobile Marketing. Matthew is currently spearheading Zugara's
development of the largest Facebook Community dedicated to Augmented
Reality. Matthew has also helped contribute to furthering Interactive
Marketing Best Practices on the web, with an ongoing role as a judge for
the WebAwards and panelist for iMedia Connection's Creative Showcase.

A native of Chicago, Matthew currently resides in Los Angeles and is an
avid gamer and film enthusiast.