Matt Seiler

CEO
Mediabrands

Perhaps because he came from the account and strategic side of the advertising industry, Matt Seiler has been bucking existing trends in the media agency business since the day he joined UM in 2008 as Global CEO. Matt delivers differing perspectives on the media world and consistently challenges the conventions and norms throughout this business and the role it holds in the global economy.

Today, as Global CEO of Mediabrands, Matt is moving agency client relationships to a pay for performance model linking compensation directly to client growth.  He sits on top of the largest media company investment in emerging media – identifying and nurturing the change makers in the digital space, adding relevance to the products to make them more useful for clients and then educating clients on how technologies can change interaction with consumers.  His team is also in the final stages of completing the first set of globally relevant algorithmic metrics to measure the digital media universe.  

Matt was named to his current position in January of 2011. The dynamic media and marketing group containing UM, Initiative, and fourteen specialized agencies, employs 6,500 communications specialists operating in 90 countries and mages $32B in global media billings, making Mediabrands a key contributor to holding company IPG’s success in recent years.

Matt has a legacy of change leadership.  As Global CEO of UM, he redefined the scope of media services to encompass all forms of marketing communications and bridging the gap that existed between media and creative agencies. Mediaweek named Matt “Executive of the Year” in November 2009.
 
Prior to UM, Matt served as President and later CEO of PHD North America, which he joined in 2004. Matt has also held substantial roles within the Omnicom Group, including EVP, Chief Insight and Integration Officer for the holding company and Director of Strategic Planning at BBDO New York. Matt's foundation for his leadership and client relations began on the account side as a Senior Account Director at Goodby, Silverstein & Partners.
His journeys outside the office include partnership with wife Russlyn and their three young daughters.
 

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