Keith Kazerman is currently the Vice President, Advanced Services, National Advertising Sales for DIRECTV.  Over his 5 years at DIRECTV, Keith has pioneered the development of innovative interactive advertising opportunities currently deployed by DIRECTV.  Keith’s primary role is administering the sales and strategies of all advanced services associated with DIRECTV’s platform as well as running the day to day sales staff in the New York office. 

Prior to DIRECTV, Keith has held management positions with various media companies including TN Media, Bates, Space.com, The Hallmark Channel and Marathon Ventures.  At TN Media and Bates, Kazerman led media planning and strategy teams for clients such as Wendy’s, Hyundai, and CVS.  At Space.com, he initiated and developed advertising sales programs for websites, print publications and software applications. As Director of Sales & Operations at The Hallmark Channel, he managed the development of successful cross-platform media initiatives on domestic and international cable television.   During his time at Marathon Ventures, Kazerman created additional revenue opportunities working with distributors and producers to integrate advertisers into programming during the development and production process.

Keith is a graduate of the Lehigh University School of Business and Economics.