Jon Heller currently serves as co-founder and co-CEO of FreeWheel.  Prior to founding the video monetization technology company in 2007, Jon was responsible for Yahoo!’s ad network businesses, designing the company’s next generation display advertising platform.  Before being recruited to Yahoo!, Jon served as COO and CFO of Visible World, a dynamic, television ad serving technology company.  Jon first entered the internet advertising world as a local advertising product manager for DoubleClick in 1997 and grew to become the operating officer and P&L manager for the DoubleClick Network.   Jon had public company P&L responsibilities for $300mm in revenue and a 600-person media business operating in 26 countries.  Jon holds an MBA from the University of Chicago and a BSE from the Wharton School.