An eighteen–year veteran of music for media, Joel Beckerman is the Founder and President of Man Made Music, a music company dedicated to harnessing the emotional power of sound and music to tell great stories and build brands.

An NYU graduate, Beckerman started his career at a publishing demo studio as producer, arranger, sound designer and performer, while playing in numerous New York bands. Soon he began writing music for general market advertisers and working on award-winning campaigns for top marketers like Nike, Pepsi, Mercedes, United Airlines, Lipton and many others. In 1995 founded the broadcast division of Red House Music, before creating Man Made in 1998.

In less than ten years, his team has won over twenty international awards and worked on hundreds of projects. Throughout his career Beckerman has collaborated with many industry heavyweights. He has produced soundtracks with Hollywood composers such as John Williams, James Horner and Don Davis. In addition Beckerman has collaborated with many distinguished performing artists such as John Rzeznik, Ice-T, Blues Explosion and John Legend.