Alticast is an industry leader in standards-based TV technologies, including Blu-ray Disc, the tru2way platform, and DVB-MHP. As Senior Vice President of Business Development and Marketing, Jeff Bonin oversees the company's North American product, marketing and business development activities, ensuring that Alticast products and services provide the maximum benefit to its customers and partners. Jeff has spent the last 15 years involved in software engineering, product marketing, and business development of embedded software and interactive television, and is passionate about open-standards solutions for television. Prior to Alticast, Jeff was the Director of Business Development at Vidiom Systems, where he was responsible for the company's product development and relationships with consumer electronics manufacturers. He has been a frequent speaker on the iTV business and its technologies at tradeshows and conferences around the world including TV of Tomorrow, Milia, IBC, NAB, JavaOne and NCTA.