Erin Hunter

EVP
comScore

Erin Hunter runs the Custom Solutions Practice for comScore, overseeing all custom research for the Media, Technology, Retail, CPG, and Pharma businesses for the company.  In this role, Erin manages the business units responsible for delivering marketplace insights and marketing intelligence for comScore’s blue-chip clients including Microsoft, Google, Yahoo!, Platform A, Intel, Apple, and hundreds of others.   Erin joined comScore in 1999  and has served on comScore’s Executive Committee since 2006.  She is a seasoned industry analyst, with a background  in marketing, marketing research, statistical modeling, and media consulting.

Prior to joining comScore, Ms. Hunter spent eight years at MMA, a media consultancy in Westport, Connecticut where she used the company’s proprietary regression-based methodology to quantify the return on clients on investment in traditional marketing vehicles.  Ms. Hunter had responsibility for engaging and growing relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others.  As Senior Vice President, Ms. Hunter led a landmark effort between MMA, Information Resources, Inc. and Nielsen Media Research to measure the ROI of TV advertising on over 1,000 consumer packaged goods brands.  The results of this broad study – titled How Advertising Works 2 - were widely published and utilized within the media industry.
 
Previously, Ms. Hunter contributed to the growth of the Coors and Keystone brands while at Coors Brewing Company in Denver, Colorado.  Ms. Hunter began her career with Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors. 

Ms. Hunter earned a BBA in marketing summa cum laude from University of Cincinnati and is a frequent speaker at leading industry conferences and events.  Erin also holds two World Landspeed  motorcycle records on the Bonneville Salt Flats, and is the first female ever to set a World speed record in a streamliner motorcycle.