As Chief Product Officer and co-founder of FourthWall Media, Ellen Dudar leads a seasoned product team that has launched Emmy-nominated, new media products to millions of homes since 2003. Ellen’s latest products include Ad Widgets® and TV Widgets®. Ad Widgets delivers targeted interactive advertising, measurement, and reporting to the 30-second spot through the latest EBIF and SCTE-130 industry specifications. TV Widgets is a portfolio of interactive programming that includes hundreds of individual widgets that drive viewer engagement, growth and revenue on TV.

Prior to founding FourthWall, Ellen worked as a technical manager in Oracle's System Performance Group, providing direction to critical accounts in the areas of system architecture design, database design, capacity planning, and performance management. Ellen also worked for Lockheed Martin as an application architect, and PRC Inc. as a software development manager on the International Space Station.