Edgar Villalpando joined ActiveVideo in 2008 and is responsible for overseeing the messaging and marketing of ActiveVideo® as a business- and consumer-facing brand.  Edgar’s extensive media and consumer products experience includes executive positions with HBO and DIRECTV, and as general manager of THUMP, an agency that develops and markets branded content through a combination of traditional and interactive platforms.  With HBO, Edgar served as vice president, new media and business development for the programmer’s international group, with specific responsibility for expanding linear and new media properties into new territories.  Edgar previously had served as vice president, marketing for HBO, driving and managing international marketing and communications efforts for the HBO and Cinemax brands.  With DIRECTV from 1999-2004, Edgar first served as director, marketing and advertising with a focus on supporting the satellite provider’s international programming within United States multicultural markets.  Later, he served as director, advertising and brand management with responsibility for DirecTV’s domestic brands and associated markets.

Edgar began his career in advertising in the agency world, working on blue-chip brands such as Ford, Miller Brewing, Mobil Oil, Wesson Oil, and several other accounts.  He holds a B.A. in Psychology from UCLA.