As head of, Market Strategy, for Tremor Video, Doron Wesly helps brand marketers understand the advertising impact of online video relative to all other screens. As online video expands to more viewers and devices, Doron plays a key role in helping advertisers understand the advanced analytics emerging from these campaigns. Doron brings a deep knowledge of cross media studies, marketing mix models, attribution modelling, with 17 year experience spanning from traditional media planning to the new frontiers in digital media.
Prior to joining Tremor Video, Doron served as, Sr. Managing Partner, Managing Director, Leader Business Science and Planning, North America for Mindshare, based in New York, where he led a multi-disciplined team that included consumer insights, competitive intelligence, digital analytics, business planning and advanced analytics.
Doron’s marketing and research career has also included time as global media director at Cheil Worldwide Samsung’s in house ad agency, based out of Seoul, South Korea and Millward Brown’s Strategic Services. He spent time at the Interactive Advertising Bureau (IAB), leading the industry research efforts, and has also worked for Terra Lycos, Interevco, and Hotbar.com.