For more than three decades, Dewey Reid has been a visionary force at the forefront of digital communications and broadband-based entertainment industries.

Over the course of his career, Mr. Reid has played a broad range of creative and leadership roles for an impressive list of leading communications and technology companies.

He has extensive experience in both film production and interactive communications. He is an award-winning commercial television director and was the Director of New Media at the acclaimed film production company, Colossal Pictures.  While there, Dewey led the company's transition from analog to digital communications formats.

Mr. Reid is widely credited with creating and implementing the first interactive entertainment-programming model for the web, which was developed while serving as Executive Creative Director at Microsoft. He also served as Chief Creative Officer of RedSky Interactive, the award-winning interactive agency.

As the Founder and Creative Director of 84ºWest. Dewey Reid is driving the quality and direction of device interface convergence.  He conceived and prototyped the two-time Emmy award-winning television interface for Paul Allen's Digeo - Moxi box.  He most recently developed, marketed and licensed the 2006 Emmy award-winning ImageGuide interface, and associated provisioning tools for broadband, television and cell phone, first implemented for Scripps Network's acclaimed living.com. Dewey is currently designing and building entertainment social networks and specialty media players and tools for a list of prestigious companies. In addition to his leadership role at eat.tv, inc Dewey is actively involved in numerous consulting projects and has lectured widely at various academic institutions.